MICHELIN X WORKS TYRES NOW WITH PREMIUM PROTECTION
Stoke-on-Trent – April 2, 2015
Michelin is so confident in the durability of its on/off-road X Works tyre range, it has launched a guarantee to protect customers from the financial risk of accidental tyre damage.
In the event of a registered X Works tyre suffering accidental damage before it is 50 per cent worn, Michelin will refund the operator. The level of refund will be determined against the tyre’s remaining tread depth, based on a fixed purchase price of £400/€500 per tyre.
Michelin says the guarantee covers tyres fitted as replacements and original equipment, providing added incentive to specify X Works tyres on new vehicles operating in the construction, demolition and waste sectors.
Guy Heywood, Commercial Director of Michelin’s truck tyre division, explains: "There’s a common misconception that a jagged rock on a construction site or a piece of steel sticking up on a landfill doesn't differentiate between a £400 premium tyre and a £200 budget one. But that’s simply not true.
“A Michelin X Works tyre is far more robust; our on/off-road casings are designed to withstand this type of punishment and deliver superior performance over a long life. It’s a natural result of consistently spending more on research and development than any other tyre manufacturer in the world.”
Heywood adds: “We know our tyres offer lasting durability; the guarantee provides owner-drivers and fleets with a risk-free way of putting that to the test for themselves. We believe it is the only truck tyre guarantee of its kind in the sector.”
Michelin says budget tyre policies are likely to cost fleets more in the long-term owing to the increased chances of frequent downtime, expensive repairs, reduced tyre life, increased rolling resistance and lower casing acceptance rates for retreading. In comparison, X Works tyres are built to provide total performance, without compromise, across a wide range of performance criteria.
X Works fitments are built for vehicles operating both on and off-road, such as tippers, mixers, skip-loaders, hooklifts and refuse collection vehicles. Michelin has engineered the casing, rubber compounds, sidewalls and tread with additional strength to ensure they can better resist cuts and impacts.
The new guarantee covers all multi-position and drive tyres in the X Works range, including the X Works XZY and X Works XDY in 315/80 R 22.5 and 13 R 22.5 sizes. Also included are the X Works Z and XDY+ as a 295/80 R 22.5, together with the 385/65 R 22.5 XZY3. Tyres need to have been manufactured from 1 January 2011 onwards to qualify.
Registering tyres for the guarantee is quick and easy via the Michelin MyAccount web portal. Once a tyre has been registered, it only takes four clicks to activate the guarantee in the unlikely event of incurring accidental damage.
Accidental damage is defined as impact damage occurring to a registered tyre which makes it unusable. The policy excludes damage suffered through road accidents, acts of vandalism, fire and natural disasters.
For full terms and conditions visit http://trucks.michelin.co.uk/
ends
Michelin, the leading tyre company, is dedicated to sustainably improving the mobility of goods and people by manufacturing and marketing tyres for every type of vehicle, including airplanes, automobiles, bicycles/motorcycles, earthmovers, farm equipment and trucks. It also offers electronic mobility support services on ViaMichelin.com and publishes travel guides, hotel and restaurant guides, maps and road atlases. Headquartered in Clermont-Ferrand, France, Michelin is present in more than 170 countries, has 111,200 employees and operates 67 production plants in 17 different countries. The Group has a Technology Centre in charge of research and development with operations in Europe, North America and Asia. (www.michelin.com)
For further press information please contact:
David Johnson, Michelin Press Office
Tel: + 44 (0) 1782 402341 Email: d.johnson@uk.michelin.com
James Keeler or Sam Hargreaves, Garnett Keeler PR, Inver House, 37-39 Pound Street,
Carshalton, Surrey, SM5 3PG
Tel: +44 (0)20 8647 4467 E-mail: james.keeler@garnettkeeler.com or sam.hargreaves@garnettkeeler.com
MICHT/242/15
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