NEW ADVENTURE TRAVEL PICKS MICHELIN TYRES AFTER CONDUCTING IN-HOUSE TRIAL

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Stoke-on-Trent – May 6, 2014

Coach and bus operator New Adventure Travel is switching to a predominantly Michelin policy, after conducting successful trials that showed it could achieve at least double the lifespan of its existing tyres.

The Cardiff-based firm has moved to fitting predominantly 245/70 R 19.5 and 265/70 R19.5 Michelin XZE2+ tyres on its service buses and 315/80 R 22.5 X MultiWay 3D XZEs on its coaches.

Jason Campfield, Fleet Engineer at New Adventure Travel, says: “With the Michelin tyres we’re getting around three times the tyre life of the GT Radials we previously ran on the buses, and twice the life of the premium brand fitments we had on our coaches.”

Although it is currently too soon to accurately predict the magnitude of the financial savings from switching to Michelin, the firm is already enjoying the benefits of longer tyre life.

Campfield explains: “With our previous tyre policy we had to change rubber much more frequently, which had knock-on implications in terms of scheduling vehicle downtime. Now we don’t have that problem anymore as the tyres are lasting longer than we’ve ever known before. As the policy rolls-out to additional vehicles it will mean fewer man hours taken up in the workshop, which is also a cost saving for us.

“From my past experience, I also know we’re going to see better fuel economy as the Michelin tyres offer a lower rolling resistance. The switch to Michelin is absolutely the right choice for our business.”

New Adventure Travel coaches are benefiting from one of Michelin’s latest generation of regional tyres, the X MultiWay 3D XZE. These multi-position tyres get their name from the three-dimensional nature of the tread sipes which generate grip in difficult climatic conditions. The design merges excellent traction, longevity and fuel-efficiency with outstanding safety, comfort and cost-effectiveness.

The 19.5” XZE2+ tyre is a popular choice for local buses, using a rubber compound specially designed to improve resistance to accidental damage. It features innovative sipes to reduce stone trapping and crown damage, plus the tread rubber and crown ply are designed to improve protection of the casing against the ingress of moisture and oxidation in the event of severe accidental damage. The tread is also designed to optimise the contact patch resulting in an improved mileage potential, wear pattern and grip on most road types – in comparison with the previous generation XZE2 tyre in the same dimension.

All Michelin tyres can be regrooved and retreaded to offer maximum tyre life, helping to optimise total value of ownership.

New Adventure Travel Group Ltd was established in 2008 and provides coach hire and land transport solutions. The firm has a fleet of more than 100 vehicles, including 25 coaches on a mixture of local contracts, UK and European private hire and holiday work. The firm also provides vehicles for bus routes across Rhondda Cynon Taff and the Vale of Glamorgan.

ends

Michelin (www.trucks.michelin.co.uk / @MichelinTruckUK)

Michelin, the leading tyre company, is dedicated to sustainably improving the mobility of goods and people by manufacturing and marketing tyres for every type of vehicle, including airplanes, automobiles, bicycles/motorcycles, earthmovers, farm equipment and trucks. It also offers electronic mobility support services on ViaMichelin.com and publishes travel guides, hotel and restaurant guides, maps and road atlases. Headquartered in Clermont-Ferrand, France, Michelin is present in more than 170 countries, has 111,200 employees and operates 67 production plants in 17 different countries. The Group has a Technology Centre in charge of research and development with operations in Europe, North America and Asia. (www.michelin.com)

For further press information please contact:
David Johnson, Michelin Press Office
Tel: + 44 (0) 1782 402341      Email: d.johnson@uk.michelin.com

James Keeler, Garnett Keeler PR, Inver House, 37-39 Pound Street,
Carshalton, Surrey, SM5 3PG
Tel: +44 (0)20 8647 4467   E-mail:
james.keeler@garnettkeeler.com

MICHT/186/14

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