Midsona develops and markets strong brands in health and well-being, with products that help people to a healthier and more sustainable life. Midsona has annual sales of about MSEK 2,852 (2018). The Midsona share (MSON) is listed on NASDAQ Stockholm, Mid Cap. For further information: www.midsona.com.
CEO and president
CFO
"We have a strong portfolio of healthy products that the consumers have clearly shown that they appreciate."
"We are entering 2020 with a focus on plant-based and organic products"
Following the successful expansion of our leading organic and plant-based brands throughout the Nordic region, we are now aiming to become a leader in Europe. The acquisition of Davert last year provided us with an important platform in the DACH region, which we recently complemented by the addition of Eisblümerl. Alimentation Santé is an important platform for further growth in France, Spain and other southern European markets.
The eight prioritised brands continued strongly and especially for Friggs, which stands out with a high double-digit growth.
The foundation of Midsona’s business rests on strong trends around the growing interest in health and well-being combined with a clear desire for sustainable consumption
Midsona expects sales and EBITDA to increase during 2018.
In 2017, we revised our vision of being the leader in the Nordic region to being one of the leaders in Europe in health and well-being.
With its Urtekram, Kung Markatta and Helios brands, Midsona is well-positioned in the market for organic foods.
The combination of a growing market for organic products and Midsona’s market power paves the way for continued sales gains.
To maintain our focus on the business, during the quarter, we invested a great deal of energy on generating confidence, a spirit of enterprise and commitment to the organisation. Consequently, it is with particular pleasure and pride that I can confirm that sales rose by 61 percent in the quarter, significantly more than the 47 percent contributed pro forma by the acquisition.
Consumer demand for products in the health and well-being is also expected to increase in 2015. Midsona is well-positioned in the market with its strong brands and will focus on growth and continued increased profitability.
During 2014, the intention is to continue focusing on building our core business. The ambition is to generate growth for our prioritised brands, to assume responsibility for selected licensed brands and, hopefully, to be able to implement further acquisitions. This will enable us to achieve our new financial targets and to realise our vision of becoming the leader in health and well-being in the Nordic region.