Miljonlotteriet signs an agreement with the Finnish Sports Federation

Miljonlotteriet has signed an agreement with the Finnish Sports Federation to supply the Miljonlotteriet Lottery Concept for the Finnish lottery market. The lottery is planned to start in the beginning of 2013.

The Miljonlotteriet Lottery Concept gives unique opportunities to reach new and loyal customers for a profitable business. The concept is based on subscription, a sales channel with outstanding advantages such as connecting offline with online and adding new sales.

Miljonlotteriet is one of the leading lotteries on the Scandinavian market with more than 40 years’ profitable experience. Miljonlotteriet’s sales have more than doubled the past ten years. Annual turnover is currently over 60 million Euros. Miljonlotteriet’s main product is the second-most sold scratch ticket in Sweden.

For more information contact:
Martin Jönsson
Senior Vice President – International Operations
+46 705 318954
martin.jonsson@miljonlotteriet.se

Ludwig Alholt
CEO
+46 705 956610
ludwig.alholt@miljonlotteriet.se

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