Millicom launches Tigo Star to support growth strategy in cable and entertainment
Stockholm, March 20, 2014 – Millicom (Stockholmsbörsen: MIC) today unveiled Tigo Star, its striking new brand to propel takeup of its broadband, cable and pay-TV services.Tigo Star will launch in Paraguay on 21 March, with launches in El Salvador and Costa Rica on 26 March before being rolled out to other markets in Latin America during 2014. Tigo Star has been created as a distinct brand to highlight the broader range of services offered by Tigo that make up Millicom’s digital lifestyle proposition. Until now, Tigo has been a trusted name associated mainly with the mobile phone while