Elina Björklund new head of Reima
Leading Nordic children’s outdoor clothing company Reima Oy will continue its growth and international expansion under the leadership of a new Chief Executive Officer (CEO). New CEO Elina Björklund, M.Sc. (Econ), has a long career behind her in leading positions in various international branded consumer goods companies.Elina Björklund (42) is returning to Finland from China where she has worked as a consultant, including supporting Reima’s expansion in the Chinese market. Her predecessor, Christopher Silcowitz, is returning to his native Denmark for family reasons but will join Reima’s