Mind responsible for strategy work behind Room33 mobile portal

Mind responsible for strategy work behind Room33 mobile portal - new strategy concept optimizes business model The Internet consultancy Mind has secured an assignment to design the strategy for the Room33 mobile portal. Using a recently developed strategy concept, Mind will assist Room33 in crucial solutions for the company's portal strategy. Mind will also have responsibility for a series of design assignments linked to the portal. Room33 is a Swedish wireless company formed in 1998, which, via its mobile portal, will offer a large number of services via wireless Internet. Mind's assignment is to design an overall strategy for the portal. "Mind's many years of experience in portal construction and high level of expertise in business strategy is a perfect combination for us at Room33. Mind is not only able to assist us in achieving a well thought-out portal design, with functioning technical solutions, but will also assume responsibility for crucial matters regarding our business model," says Peo Olsson, Chief of Communication at Room33. Since Mind was formed in 1995, the company has emphasized the importance of having a well-conceived business strategy for Internet investments. As increasing numbers of companies have understood the benefit of being present on the Net, it has also become more important for Internet consultants to have the ability to offer strategic guidance. For this purpose, Mind has created its "strategy-in-a-box," a concept whereby Mind joins forces with its customers in a workshop to go through a number of stages and create a strategy that strengthens the customer's competitiveness. "In order to make maximum business use of an Internet investment, there is a need for a genuine understanding of the potential of the Internet. Through its openness, the Internet not only offers new business channels and interfaces, it also results in entirely new kinds of business opportunities. In the assignment for Room33, we will be able to use our new concept to help the customer with strategy matters in the most effective way possible. This assignment is further evidence of Mind's leading position in the wireless Internet sector," says Jörgen Larsson, CEO of Mind. For further information, please contact: Jörgen Larsson, CEO, Mind, Tel: +46-8-410 210 00 or +46-733-61 10 10 Peo Olsson, Chief of Communication, Room33, Tel: +46-506 508 00 or +46-70-634 55 41 Please visit: www.mind.com Mind AB is a third-generation Internet consulting company that specializes in portals that are designed to develop and strengthen the businesses of its clients. Mind has approximately 460 employees and focus on the business segments TIME (telecom, IT, media and entertainment), finance, tourism and transportation and Network Pioneers. Mind is represented in Sweden, Norway and France. Mind is listed on the O-List of the OM Stockholm Exchange. ------------------------------------------------------------ Please visit http://www.bit.se for further information The following files are available for download: http://www.bit.se/bitonline/2000/06/26/20000622BIT01210/bit0001.doc http://www.bit.se/bitonline/2000/06/26/20000622BIT01210/bit0002.pdf