The Balancing Act® on Lifetime TV Welcomes Taylor Precision Products, Inc. to Season 4 of Mission Makeover
Taylor Precision Products joins series to educate Mission Makeover Ladies about tracking their weight using the latest technology
(Pompano Beach, FL—CISION—February 26, 2014) Popular morning show The Balancing Act ® on Lifetime TV welcomes Taylor Precision Products, Inc. – a leading provider of bath scales –to Season 4 of Mission Makeover™, a series which follows the journey of several women during their quest for better health and wellness. The 13- week series will air starting in Fall 2014.
During the segment, “Tools of the Trade”, the Mission Makeover ladies will learn the importance of tracking their weight, body fat and calorie intake. Taylor Precision Products will provide the tools to help them keep track of their progress, including the SMARTRACK ™ App and the Taylor Smart Bath Scale that uses wireless technology to transfer data to the ladies’ tablet, iPad or Smartphone.
Taylor Precision Products, Inc. provides bath scales in North America for both professional and consumer markets.
“We are excited to welcome Taylor Precision Products to Season 4 of Mission Makeover, as our exclusive bath scale partner. Taylor’s Smart Scale is well suited to provide our Mission Makeover team and viewers at home with the right tools to manage their weight, not just in terms of pounds, but body fat/water/mass analysis, caloric intake, and goal setting as well. Further, the SMARTRACK™ App, compliments our desire to enable the team to share the data (and achievements), socially, with their support system of trainers, nutritionists, and friends/family for further accountability, support and encouragement,” says Lauren Giannetti, VP Branded Entertainment Programming for Mission Makeover.
To learn more about Taylor Precision Products, please visit: www.taylorusa.com
About The Balancing Act® on Lifetime Television
Now in its 6thyear, The Balancing Act® continues to empower women in all aspects of their lives. The mission at The Balancing Act® is simple. The show strives to help today’s modern woman balance it all by bringing them exceptional solutions to everyday problems. Entertaining, educational and trusted by women, America’s premier morning show The Balancing Act® airs weekday mornings on Lifetime television at 7 am (ET/PT).
For additional information or to view a segment visit: www.thebalancingact.com
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About Mission Makeover™
Now in its fourth season, Mission Makeover™ is a special series that chronicles the 13-week journey of several women as they set out to transform their lives. Nutrition, fitness and life coach experts give the women the tools and guidance they need to make significant life changes and achieve a healthier lifestyle. This season will have a twist with family dynamics playing a prominent role. America’s best fitness, health and nutrition brands partner with the show to further enhance the experience.
Media Contact:
O2 Media, Inc.
pamela@o2mediainc.com
(954) 691-1102
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