Schneider Associates Promotes Jamie Berman and Carolyn Tillo to Account Executives
BOSTON – September 12, 2013 – Schneider Associates (SA), a Boston-based public relations and integrated marketing agency specializing in launching and accelerating growth for products, services, companies, and communities, announces the promotions of Jamie Berman and Carolyn Tillo to Account Executives.
Prior to joining Schneider Associates as an Account Coordinator in September 2012, Berman completed two summer internships at the agency. In her new role, Berman is responsible for media outreach and the development of press materials, event organization, and social media community management. She is involved with strategy and planning for a diverse range of clients, including Sunstar GUM, AAA Southern New England, The Great Bull Run, and Hebrew SeniorLife. A graduate of the S.I. Newhouse School of Public Communication at Syracuse University, Berman majored in Public Relations and minored in Spanish and Sport Management. In addition to her internship experience at SA, Berman also spent time as a public relations intern for Make-A-Wish Central New York and as a media relations intern at WCVB-TV.
Tillo first joined Schneider Associates as an Account Coordinator in October of 2012 after completing PR internships at agencies in London, Boston, and Jacksonville. As an Account Executive, Tillo is responsible for managing day-to-day client interactions, producing opinion pieces and news releases, coordinating media and speaking opportunities, and conducting media outreach. Tillo supports the execution of integrated campaigns for an array of clients, including Penn Foster, Cassidy Turley, Posternak Blankstein & Lund, and the MIT Sloan School of Management. A University of Florida graduate with a B.S. in Journalism, Tillo also holds a master’s degree in Public Relations from Boston University.
About Schneider Associates
Schneider Associates is a full-service public relations and integrated marketing communications agency that successfully launches and accelerates visibility for new products, services, companies and communities. Schneider Associates represents a wide range of clients in education, professional services, consumer food and retail, home products/home improvement, public affairs, digital marketing, social media and creative services. The agency specializes in Launch Public Relations®, a proprietary method of launching new products and revitalizing icon products to build awareness, excitement, and sales. President Joan Schneider has written two books on launching new products. Her second book, published in 2010, is titled The NEW Launch Plan: 152 Tips, Tactics, and Trends from the Most Memorable New Products, and is available on Kindle, at Amazon.com and at BNPmedia.com. To learn more about Schneider Associates, please visit: http://www.schneiderpr.com
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