Why digital maturity matters: ”Digerati” drive true value from investments

For all of the talk about how social media, mobile  and analytics are transforming our lives, the majority of big companies still have a long way to go in their digital transformation. However, two years of study with more than 400 firms around the world shows that a quarter of firms are already achieving a measurable “digital advantage” over their peers. This research, conducted by the MIT Sloan Center for