MIT Sloan Management Review's David Kiron on C-Suite Executives’ Perceptions on the Value of Social Business

Marshall Van Alstyne, associate professor at Boston University and a visiting professor at MIT, recently relayed the following story about SAP, a software corporation that produces enterprise software, and its developer ecosystem, where developers can ask and answer each others’ questions: “Previously, a value-added reseller on top of SAP’s software had no particular reason to help out another value-added reseller. As a matter of  fact, one might not want to answer the question of another reseller because it might actually help them out and make them more competitive. But after the