Fan event tourism – Event Tourism in the Footsteps of Popular Culture

Next week marks ABBA’s 40th anniversary, which will be celebrated by events worldwide. The Official International Anniversary Party will gather more than a thousand of ABBA’s biggest fans at Tate Modern in London, and ABBA The Museum in Stockholm is hosting a major event to honor the band’s international breakthrough four decades ago. Research shows that ABBA still has many dedicated fans that travel to destinations and events associated with the band.- ABBA and Twilight Saga tourism are great examples of how important popular culture fans are for tourism in general and for destinations in