Holiday Retail Survey Shows Mobile Phones Will Be Workhorses of the Shopping Season

Consumers Will Use the Mobile Web to Purchase Gifts, Find Store Locations, Compare PricesBOSTON -- (November 30, 2011) – The holiday shopping season has officially begun, and a new survey has revealed that shoppers are going mobile to find the perfect gifts for their friends and loved ones. Modapt, Inc. , a Boston-based technology company that optimizes websites for the mobile web and Morrissey & Company , a communications firm, collaborated on the survey, which gathered data on mobile users’ holiday shopping habits last season and their