ANGIE’S ARTISAN TREATS CHOOSES MONO TO CATAPULT ITS BRAND ONTO THE NATIONAL SNACK SCENE
January 31, 2012 (Minneapolis) – Creative branding agency mono is celebrating 2012 by popping kernels as it announces the addition of Minnesota-based snacking company Angie’s Kettle Corn to its diverse and growing client roster. The 10-year-old company, known for its sweet-and-salty artisan treats, is the fastest growing kettle corn brand in the U.S. with a presence in national retailers such as Whole Foods and Target. Family-owned Angie’s plans to reinvent its brand and marketing strategy with mono in order to meet aggressive goals over the next five to seven years.
“The Angie’s business is another example of the brands that are seeking us out. They’re an innovative company differentiating itself in a crowded category,” said Jim Scott, mono’s co-founder and managing partner. “What mono does is create meaningful brand experiences by simplifying solutions to modern business problems. This is a significant opportunity for us to define a unique space in the snacking category in a collaborative and inventive way.”
Mono’s assignment is to create a holistic brand and marketing plan for Angie’s that focuses on customer reach, brand definition, and establish a long-term consumer and trade marketing plan. Those efforts will include developing a brand platform, retail strategy, package design, customer segmentation, and creative campaign development.
"Having aggressive company goals, we need a partner who can help us think through how to best position our brand for long-term growth,” said Angie Bastian, co-founder and president of Angie's Kettle Corn. “mono is a perfect fit, bringing to us both smart strategic planning and innovative creative solutions. We're excited to see where they can take our brand."
In addition to mono’s partnership to support its growth strategy, Angie’s has received a large boost of financial support. Following years of personal investment and sweat equity, in May 2011 co-founders Dan and Angie Bastian received the backing of Sherbrooke Capital, the health-and-wellness-focused venture capital company responsible for growing innovative brands such as Immaculate Baking Company, Izze Beverage, Oregon Chai, and Food Should Taste Good.
About Angie’s Kettle Corn
Husband and wife entrepreneurs Dan and Angie Bastian founded Angie’s Kettle Corn in 2001 as a family-run, outdoor vendor operation. Today, Angie’s has grown in sales and popularity, having moved from sales at outdoor festivals to the shelves of national and local supermarkets. Angie’s Classic, Caramel and Lite flavors are distributed in 50 states and found in locations that include Costco, SuperTarget, Target and Whole Foods.
About mono
mono is a creative branding agency that believes in the power of simplicity. Founded in 2004 by Michael Hart, Chris Lange and Jim Scott, today mono creates inventive, idea-centric communications that earned them Agency of the Year in 2010 from both Advertising Age and the 4A’s. In addition to Angie’s, mono works with other leading brands including Apple, MSNBC, Harvard Business School, Prairie Organic Vodka, Revel Stoke Whiskey, Blu Dot, and Blue Cross and Blue Shield of Minnesota. Check out more of their work at www.mono-1.com.
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