Swyft Media gives redheads everywhere their own emoji with new “Ginger Emoji Keyboard”
Available now in the Apple App Store and Google Play Store
New York, 22 June 2015 – Swyft Media, the company driving the emojification of brand marketing, helping brands and advertisers become a part of the world’s largest conversation, today announced the Swyft Ginger Emoji Keyboard. Available as a free download on the AppleÒ iTunesÒ App Store and GoogleÔ Play Store, the Ginger Emoji Keyboard answers the cry from redheads everywhere who have felt snubbed by the lack of redheaded emoji. Since the Unicode Consortium chose not to include a redheaded emoji in its recent update, there has been uproar across the Internet and social media – and even a petition making the rounds to create a redheaded emoji. Swyft Media has responded to the public outcry with The Swyft “Ginger Emoji Keyboard” which includes 16 different redheaded images for users everywhere to spread the redhead love with their friends across any iOS or Android compatible social media and/or mobile messaging application. Swyft Media Inc. is a wholly owned subsidiary of Monotype Imaging Holdings, Inc. (NASDAQ: TYPE).
“Emoji are quickly becoming the primary conversation currency in mobile messaging. Everyone wants the ability to personalise their chats and online presence with an emoji – whether that be a consumer or a brand,” said Evan Wray, co-founder, general manager and vice president at Swyft Media. “We’re happy that we’ve been able to create a way for redheads to join the emoji party.”
Swyft Media works with brands to create emoji that mobile users actually want to share, driving brand awareness, brand loyalty and brand advocacy in the place where most young consumers live today – mobile messaging and social media applications. Swyft Emoji Keyboards help brands and advertisers create a fun, non-intrusive and emotional connection with consumers by allowing them to take their favorite character, brand, sports team or icon with them wherever they go. Whether consumers are using iMessage, WhatsApp, Facebook Messenger, LINE, WeChat or any other number of messaging apps, they now have the power to share content from their favorite branded emoji keyboard.
Contact:
Rebecca Adewale/Joanna Clark
+44 (0)20 7403 8878
About Swyft Media
Swyft Media helps brands and advertisers become a part of the world’s largest conversation by creating and distributing branded content that consumers want, love and share with friends across a wide variety of mobile apps. To date, Swyft has worked with more than 300 popular global brands such as 1-800Flowers, MillerCoors, Sony, Interscope Records and SEGA to create deep consumer engagement through branded emoji and keyboards. The combination of Swyft’s mobile marketing platform and expertise helps brands and advertisers drive highly engaging, measurable and amplified campaigns, with the ability to reach nearly three billion consumers worldwide. Through its relationships with approximately 60 application partners, Swyft boasts one of the largest opportunities for brands to reach younger consumers in way that feels natural and unobtrusive. For more information, visit: www.swyftmedia.com or follow us on Facebook and Twitter. Swyft Media Inc. is a wholly owned subsidiary of Monotype Imaging Holdings Inc. (NASDAQ: TYPE).
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