Mont Blanc Group Launches Senja: The Inflatable Cargo Box That's Redefining Sustainable Mobility
Mont Blanc Group proudly introduces Senja, a revolutionary inflatable cargo box designed for modern mobility. Whether you're heading out for a weekend adventure, transporting sports gear, or city life with an electric vehicle, Senja delivers unmatched flexibility, sustainability, and style.
Designed for Modern Living
Senja is built for people who live actively and think practically. With urban homes becoming smaller and garages more crowded, traditional rooftop boxes often feel like a burden. Senja solves this with a foldable design that expands to a generous 300 liters of storage when in use and disappears to just 76 liters when deflated, small enough to store under a bed or in a wardrobe.
Senja is also incredibly user-friendly. With its intuitive design and included air pump, it's just to inflate, attach and go. Its rear-mounted position improves vehicle aerodynamics, making it ideal for electric vehicles and fuel-conscious drivers. And because it's compatible with a wide range of towball-mounted bike carriers, including Mont Blanc's own Sarek as well as models from other brands, Senja integrates seamlessly into everyday life.
Sustainability at the Core
Senja is more than a smart cargo solution, it's a statement of environmental responsibility. Its inflatable structure reduces material use and shipping volume by up to four times compared to traditional hard boxes, significantly lowering emissions during transport and warehousing.
Constructed with dropstitch material, often used in SUP boards and RIB boats, Senja combines vertical pile fibers and reinforced polyester to deliver high durability with minimal plastic. At just 11.5 kg, it's lighter than most plastic-based competitors, reducing energy use during both shipping and driving.
Senja is also built to last. It includes a repair kit for easy fixes, and its materials are separable for end-of-life recycling. This ensures a longer lifecycle and a more responsible product journey from start to finish.
"The innovative inflatable design means logistics volume is significantly reduced. That's fewer trucks, less fuel, and a smaller carbon footprint overall," says Younick Portal, Head of R&D at Mont Blanc Group.
"Senja is more than a product, it's a reflection of how we want to live and move in a more sustainable world," says Regina Abduramanovski, CEO of Mont Blanc Group. "We've created something that's practical, beautiful, and environmentally responsible".
"We designed Senja to be intuitive and robust, suitable for transporting everything from camping gear to groceries," adds Younick Portal. "It's so easy to use that you're ready to go in just minutes – that's what we call “Easy go”. It's a new benchmark in cargo innovation".
Available Now Across Europe
Senja is available for purchase today at montblancgroup.com, with direct shipping to Sweden and France. It is also stocked by a growing network of retailers and online stores across Europe - both in physical locations and on e-commerce platforms.
To support the launch, Mont Blanc Group has rolled out a bold digital campaign titled "Love is in the Air", currently live across Google Ads and Meta platforms. The campaign showcases Senja's unique blend of functionality and lifestyle appeal through short-form videos, carousels, and stories tailored to active, urban audiences. Read more at: montblancgroup.com/en/series/senja
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For Editors and Reviewers
Mont Blanc Group welcomes media inquiries and product test requests. We are happy to provide Senja units for review, along with high-resolution images, video content, and technical documentation.
For more information, media kits, or to request a test unit, please contact: marketing@montblancgroup.com
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Technical information
- Inflated volume: 300 liters
- Deflated volume: 76 liters
- Weight: 11.5 kg
- Load capacity: 48 kg
- Inflated dimensions: 172 x 74 x 51 cm
- Deflated dimensions: 74 x 38 x 27 cm
- Compatibility: Fully compatible with Mont Blanc Sarek, Atera Genio Pro Advanced, Norauto Efit (200-3, 300-2), Peruzzo Pure Instinct 2, Thule E-flexy, Thule Easyfold (XT/XTF 2, XT/XTF 3, Thule Euroway G2 (3), Thule Velocompact (3), Towcar (TR2, TR3), Westfalia BC (60/80), Westfalia BikeLander (LED/3)
- Certifications: CCT (City Crash Tested), DIN75303:2019, ISO/PAS 6563
- Accessories included: Storage bag, air pump, repair kit, lockable zipper system
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Contact
Younick Portal
Global R&D Manager, Mont Blanc Group
+33 78 604 25 78
younick.portal@montblancgroup.com
Regina Abduramanovski
CEO, Mont Blanc Group
+46 70 648 23 90
regina.abduramanovski@montblancgroup.com
About Mont Blanc Group
Founded in 1947, Mont Blanc Group is a leading European manufacturer of transport solutions such as roof racks, roof boxes, and bike carriers. With a strong market presence and a long history of innovation, we strive to facilitate transport and storage for our customers. Mont Blanc Group is owned by Accent Equity, a leading player in the Nordic investment market.
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