APPOINTMENT OF MARISELA ESCOBEDO AS SENIOR TERRITORY MANAGER LATAM
MOONBUG ENTERTAINMENT BOLSTERS GLOBAL AGENT MANAGEMENT TEAM WITH THE
LONDON – 29 March, 2022 – Moonbug Entertainment Ltd. announces the appointment of Marisela Escobedo as Senior Territory Manager LATAM. In this newly created role Escobedo will be managing the licensing business across all Moonbug properties, including Blippi, CoComelon and Little Baby Bum in the Latin American region. Escobedo started her new role on 23rd March 2022.
Prior to Moonbug, Escobedo was Senior Manager Consumer Products and Regional FMCG Latin America Universal. It was during her job at NBC Universal where her licensing career developed. She spent nine years in the company and helped grow the consumer products group. She went from working globally to specializing in territories like Asia Pacific and Latin America. During the last five years of her career at Universal, she was dedicated to growing the business in Latin America, with a 35% YOY growth this past year. Escobedo started her career at Techtronic Industries, where she focused on field sales and retail.
Marisela Escobedo, Senior Territory Manager at Moonbug Entertainment comments; “I am beyond excited to continue my career growth with Moonbug Entertainment. I am proud to represent an organization that values at its core compassion, empathy, and resilience. I am eager to start breaking barriers, innovate and reform in Latin America with a company that it’s truly changing the game in children’s content and the overall entertainment industry.”
Adam Steel, Director, Global Agency, Consumer Products at Moonbug Entertainment says; “Our business across Latin America continues to grow at a phenomenal rate and we are pleased to add a dedicated Country Manager into the Global Agent Management Team. Having worked with Marisela for many years at Universal, I immediately knew that she would be a perfect fit to lead our business and I'm delighted to be working with such a talented and experienced professional. Marisela's experience in the region will help us continue to grow our brands while providing great service for our retailers, licensees and partners."
Escobedo was born in El Paso Texas, and raised in Ciudad Juárez Chihuahua, making her a truly bi-national and bi-cultural individual. She speaks English and Spanish fluently as well as conversational Portuguese. Escobedo double majored in International Business and Marketing at St. Mary’s University in San Antonio Texas and in her new role will be based in Los Angeles.
Moonbug specializes in creating and acquiring IP and turning it into global entertainment franchises, by rapidly scaling the brand using data to increase and enhance the content, distribute broadly across Moonbug’s vast global distribution network, and creating new avenues for interaction through licensing and merchandising, original productions, and brand partnerships.
For more information on Moonbug, visit www.moonbug.com.
About Moonbug Entertainment
Moonbug Entertainment is an award-winning global entertainment company behind some of the most popular kids’ titles in the world. Moonbug’s lineup includes global sensations CoComelon, Blippi, Little Baby Bum, Little Angel, My Magic Pet Morphle, Supa Strikas, Go Buster, Playtime with Twinkle, Gecko’s Garage, ARPO and many more.
Moonbug’s shows are on more than 150 platforms globally, including YouTube, Netflix, Amazon Prime Video, Sky, Super RTL, BBC iPlayer, HBO Max, Tencent, Youku and Roku. In May of 2020, Tubular Labs named Moonbug one of the leading digital kids’ entertainment companies in the world based on the total number of minutes watched worldwide.
The company’s YouTube channels are viewed over 9 billion times on average every month globally and has more than 440m subscribers. Its portfolio currently stands at 29 IPs and 100+ brand partners and is available in 32 languages.
Moonbug is part of Candle Media, an independent, creator-friendly home for cutting-edge, high-quality, category-defining brands and franchises. By bringing together elite talent operating at the intersection of content, community, and commerce, it helps to position leading entertainment businesses for accelerated, sustainable growth in the current market and beyond. Candle is run by its Co-Chairmen and Co-CEOs, leading entertainment executives Kevin Mayer and Tom Staggs, and backed by investment capital from funds managed by Blackstone’s flagship private equity business.
