AUDIBLE AND MOONBUG ENTERTAINMENT LAUNCH ORIGINAL FAMILY LISTENING PODCASTS
The collaboration will bring unique audio experiences based on Moonbug's hit shows Little Baby Bum and Lellobee City Farm exclusively to Audible
May 4, 2023 – Today, Audible, a world-wide leading provider of spoken word entertainment, and Moonbug Entertainment, the award-winning global entertainment company behind some of the most popular kids’ content in the world, announced two original family listening podcasts, Little Baby Bum: Time to Dream and Lellobee City Farm: Grandma Mei's Fantastic Folktales. The two series, based on Moonbug’s beloved hit shows, will feature a unique format, blending podcasts and audiobooks to engage parents with young children to help them grow and learn.
The first family listening podcast from the deal, Little Baby Bum: Time to Dream, launches today on Audible and has a focus on sleep and mindfulness. This series is a calming collection of gentle ‘audio guided journeys’ into the enchanting nursery rhyme-inspired land of dream time, with episodes featuring a short story followed by a relaxing soundscape. Each 20-25-minute episode has been lovingly created for listeners as young as age one and up with the support of Emily Faulkner, Sleep Consultant at sleepjoy.co.uk, to encourage little ones to drift off into peaceful sleep with soothing narrators and lulling ambient sounds. The first 13 episodes of the series are available now, with another 13 episodes releasing at a later date.
Releasing on June 8th, Lellobee City Farm: Grandma Mei's Fantastic Folktales is tailored for family listening with children from age three and up. This series is an immersive storytelling experience that showcases the beauty of the natural world and cultures from across the globe, created with the support of Educational and Cultural Consultant, Dr. Natascha Crandall. Best friends Ella and Rishi play together on Lellobee City Farm, as Grandma Mei recalls fantastic folktales collected from her travels around the world. Mei’s stories teach strong moral lessons about community, diversity and nature that she cleverly ties into Ella and Rishi’s experiences on the farm. Each episode features transportive sound-design, with original scores inspired by each story’s place of origin. The series will feature 26 episodes in total, with the first half available on June 8th and the rest will be available at a future date.
The collaboration marks the first venture into dedicated audio experiences for the Little Baby Bum and Lellobee City Farm brands from Moonbug. Adding to the 200 million audio streams that Moonbug already does monthly, the Audible collaboration signals a continued expansion for Moonbug into the many audio verticals, including music, podcasts, and audiobooks.
Aurelie de Troyer, Head of Content UK and Canada at Audible said: “We’re delighted to be collaborating with Moonbug on two wonderfully immersive and engaging family listening podcasts. We’re always looking ahead to what our customer’s need next and this unique listening experience is the perfect answer for the Audible listener looking to share their love of audio entertainment with their young ones.”
Jon Benoy, Managing Director, Operations & Music at Moonbug Entertainment said: “As Moonbug launches its spoken word strategy, it's incredibly exciting to begin our global collaboration with Audible. With Moonbug being the home of children’s preschool audio, we know how helpful a pre-bedtime wind down is for families and believe that Little Baby Bum: Time to Dream will be an important part of that routine. With Lellobee City Farm: Grandma Mei’s Fantastic Folktales, we want to entertain and inspire, as these stories spark kids’ imaginations and encourage their curiosity and wonder about the world.”
Both Audible Original podcast series will be available globally and in nine languages (English UK, English US, Brazilian Portuguese, Spanish, German, French, Italian, Hindi and Japanese) as part of a multi-series deal. Little Baby Bum: Time to Dream is available to listen to on Audible now and Lellobee City Farm: Grandma Mei's Fantastic Folktales will be available on June 8th 2023 at www.audible.co.uk with further episodes for both titles to launch later in 2023.
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For more information, please contact Audible, Camilla Mosley cammosc@audible.co.uk & Clarity Global, moonbugpr@clarity.global.
About Audible
Audible, an Amazon company, is a leading creator and provider of premium audio storytelling, offering customers a new way to enhance and enrich their lives every day. Audible.co.uk content includes more than 700,000 audiobooks, podcasts, and Audible Originals. Audible has millions of members around the world who subscribe to one of 10 localised services designed for customers in Australia, Canada, France, Germany, India, Italy, Japan, Spain, the UK, and the US. Audible members download nearly four billion hours of content annually and listen across a wide range of supported devices
About Moonbug Entertainment
Moonbug is an award-winning global entertainment company inspiring kids everywhere to laugh, learn and grow. The company is behind some of the biggest kids entertainment brands in the world including CoComelon and Blippi. Moonbug believes every child should have access to our entertaining and enriching content, which is why our shows are available on more than 150 video platforms globally including Netflix, Disney+, BBC iPlayer and YouTube Kids. Moonbug is also a global leader in pre-school music, with music available on 100+ audio platforms.
Moonbug is part of Candle Media, an independent, creator-friendly home for cutting-edge, high-quality, category-defining brands and franchises. By bringing together elite talent operating at the intersection of content, community, and commerce, it helps to position leading entertainment businesses for accelerated, sustainable growth in the current market and beyond. Candle is run by its Co-Chairmen and Co-CEOs, leading entertainment executives Kevin Mayer and Tom Staggs, and backed by investment capital from funds managed by Blackstone’s flagship private equity business.
Series Descriptions:
Little Baby Bum: Time to Dream
What shall we dream of tonight…? Join Twinkle Star in Little Baby Bum: Time to Dream where beloved nursery rhymes inspire beautiful dreamlike journeys. Float gently down a raspberry ink stream in Row, Row, Row Your Boat; paint a wall mural with sleepy Humpty Dumpty, or let silvery stars light a route to the moon in Wheels on the Bus. Created for listeners as young as one, soothing narrators gently welcome little ones into the magical world of dreams to drift into soporific soundscapes with calming scores and lulling ambient sounds designed to encourage sleep.
Lellobee City Farm: Grandma Mei's Fantastic Folktales
It’s time to tell a tale! Best friends Ella and Rishi play together on Lellobee City Farm, as Grandma Mei recalls fantastic folktales collected from her travels around the world. Be transported by the atmospheric sounds of the Brazilian rainforest in the story of Domingo’s Cat, gather sweet Malaysian fruits in The Mouse-Deer and the Tiger, and climb on a magical beanstalk through the clouds with Jack! Tailored for young ears from three years old onwards, this series is an immersive storytelling experience that showcases the beauty of the natural world and cultures from across the globe.
