JJ SAVES BATHTIME: COCOMELON PARENTS KNOW THE SECRET TO TODDLER ROUTINES
New Survey Shows 74% Of Parents Think Establishing Routines With Their Kids Feels Like A Battle,
But Most Agree Now’s The Perfect Time For A Routine Reset
Los Angeles, Jan 19, 2023 - Struggling to get your little one to brush their teeth, go to bed or eat their vegetables? You’re not alone. In a recent survey conducted by Moonbug Entertainment, most parents (55%) are only somewhat satisfied with their progress in establishing their children’s routines with 74% even reporting they can feel like a battle. But don’t fret, it's never too late for a routine reset and JJ, Cody, Nina and the CoComelon gang are here to help.
CoComelon = Parenting Win
73% of parents agree their kids can learn good habits from characters on children's TV shows and the majority of parents whose children watch CoComelon agreed that CoComelon helps to demonstrate and establish routines with their children. With a variety of songs and episodes at the ready, parents with kids who watch CoComelon are not only more likely to implement routines with their children, especially brushing teeth and bathtime, but also follow more of them than those who do not watch CoComelon.
Sometimes A Song Is Not Just A Song
It turns out, some things are easier done when sung. More than half of parents (61%) use songs or nursery rhymes as a tool to help children follow routines. More so, 87% of CoComelon parents agree that songs can help children better communicate their needs and feelings. Maybe it’s not so bad those catchy jingles get stuck in your head after all.
Bring On The Bubbles, Bathime Is Solved
“Bath Song” is the most-watched CoComelon episode of all time with nearly 6 billion views on YouTube alone and has also been streamed on music platforms more than 26 million times, which may be why CoComelon parents found it to be their easiest routine. Leave it to JJ to help get little ones to “jump in the water and scrub, scrub, scrub!” (especially considering parents of children who don’t watch CoComelon are almost 2.5x more likely to call bathtime a struggle).
Yes, Yes, Routine Reset!
92% of parents said that it was important to establish routines with their children, with the most followed including brushing teeth, bedtime routine, and bathtime. A surprise to parents nowhere, fighting bedtime was the most commonly (45%) reported challenge that parents encountered on a regular basis. But maybe 2023 will offer some solace as 66% of parents felt that the new year is a good time to have a routine reset for their family.
"The creative team behind CoComelon understands that JJ and his friends are role models for millions of toddlers around the world, which is why CoComelon songs and stories are rooted in positivity and fun and showcase important life lessons for little ones,” said Meghan Sheridan, Senior Creative Executive of CoComelon. "We recognize strong daily routines offer children a solid foundation from which to grow and thrive, which is why we create content that is not only aspirational to kids, but also provides caregivers with a sense of security and peace of mind. As a mom, it's always nice to have a helping hand."
To help, here are the top 5 routines parents follow (and the CoComelon episodes to make them a little easier)!
- Brushing Teeth - Brush It - Brush Your Teeth Song
- Bedtime Routine - Yes, Yes Bedtime
- Bathtime - Bath Song
- Healthy Eating - Yes, Yes Vegetables
- Getting ready (getting dressed/putting shoes on) - This Is The Way
Learn more tips and tricks about #NewYearNewRoutines by following CoComelon on TikTok and Instagram.
Methodology:
We asked parents in the United States to participate in an online survey between December 12th - 28th 2022, receiving 1,000 complete responses. Respondents came from all different backgrounds and we ensured that we collected data from a representative sample of parents from different races, ethnicities, income levels, age, gender, and geographic regions. This survey was conducted by a third party research organization, Sage Outcomes, commissioned by Moonbug Entertainment.
About CoComelon:
CoComelon’s mission is to support kids in their foundational years through positivity. The franchise models positivity and supports preschoolers’ learning through songs. The learning themes include developmentally appropriate milestones, social-emotional learning, and hard skills such as colors, shapes, numbers and letters. CoComelon is the most-watched brand on YouTube Kids globally with more than 4 billion monthly views and 150 million fans, and is available in more than 20 languages, including ASL. The franchise has expanded rapidly since it was acquired by Moonbug Entertainment in 2020. Families can now experience CoComelon across music streaming services, consumer products and live experiences. CoComelon and its spin off shows, including Cody Time, JJ’s Animal Time and the upcoming Netflix Original CoComelon Lane, are distributed by more than 40 global broadcast and streaming partners across 80 countries.
About Moonbug Entertainment:
Moonbug Entertainment is an award-winning global entertainment company behind some of the most popular kids’ titles in the world. Moonbug’s line-up includes global sensations CoComelon, Blippi, Little Baby Bum, Little Angel, My Magic Pet Morphle, Supa Strikas, Go Buster, Playtime with Twinkle, Gecko’s Garage, ARPO and many more.
Moonbug’s shows are currently available in 32 languages and feature on more than 150 platforms globally, including YouTube, Netflix, Amazon Prime Video, Sky, Super RTL, BBC iPlayer, HBO Max, Tencent, Youku and Roku. The company’s portfolio currently stands at 29 IPs and 100+ brand partners.
Moonbug is a subsidiary of Candle Media, an independent, creator-friendly home for cutting-edge, high-quality, category-defining brands and franchises. By bringing together elite talent operating at the intersection of content, community, and commerce, it helps to position leading entertainment businesses for accelerated, sustainable growth in the current market and beyond. Candle is run by its Co-Chairmen and Co-CEOs, leading entertainment executives Kevin Mayer and Tom Staggs, and backed by investment capital from funds managed by Blackstone’s flagship private equity business.
