Moonbug Entertainment and PUMA Announce New Kids Collection Inspired by Hit CoComelon
The first-of-its-kind PUMA x CoComelon collaboration will feature popular characters from the hit show across footwear and apparel
Los Angeles, CA (March 27, 2023) — Moonbug Entertainment, a subsidiary of Candle Media, in collaboration with global sports brand, PUMA, today announced the launch of a new kids’ footwear and apparel co-branded collection inspired by characters from Moonbug’s hit show, CoComelon. The collection will be exclusively available at Foot Locker, Kids Foot Locker and select PUMA stores across the US from Friday, March 31.
Inspired by CoComelon’s beloved characters, including fan-favorites JJ, Nina, and Cody, the PUMA x CoComelon collection includes five different shoes, as well as onesies and two-piece sets in both infant and preschool sizing. Designed to be bright and vibrant, the items incorporate bold color-blocking, playful patterns and graphics that will appeal to both brands’ audiences.
“We’re excited to bring this new collection to CoComelon fans, who can now enjoy awesome designs that feature their favorite characters,” said Joan Grasso, Head of Consumer Products Americas at Moonbug Entertainment. “By combining PUMA’s excellence in sport and fashion with our popular and fun characters, we aim to further extend the joy of CoComelon beyond the screen to family adventures. We can’t wait to see little ones wearing this collection!”
The new PUMA x CoComelon collection will be available in North America in-store at the PUMA New York City flagship store, select PUMA outlet, Kids Foot Locker, and Foot Locker stores. Online availability includes PUMA.com, CA.PUMA.com, kidsfootlocker.com, and Footlocker.com. The footwear and apparel collection will retail for $28-$85 USD.
CoComelon supports kids in their foundational years through positivity, with a song for every big-little moment. The brand has become a trusted ally for families around the world, known for delivering enriching entertainment for preschoolers that is rich in learning benefits and healthy values. These values and attributes translate into a fun and fresh collection that families across the US will enjoy.
The PUMA x CoComelon collaboration was brokered by Jason Kletzky, President of Collaborations Licensing.
For more information on Moonbug Entertainment, please visit www.moonbug.com.
For more information on PUMA, please visit www.puma.com.
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Appendix: PUMA x CoComelon collection
| PUMA x COCOMELON RS-X - The PUMA x COCOMELON RS-X is an explosion of color that hits every part of the shoe with bright and lively color-blocking. The laces are patterned with a mantra that sums it up nicely: “All-Day Fun.” | |
| PUMA x COCOMELON Slipstream - The PUMA x COCOMELON Slipstream are inspired by the CoComelon logo. They feature the iconic patterns and colors, with watermelon stripes, logo laces and a patterned footbed. | |
| PUMA x COCOMELON JJ Suede - The PUMA x COCOMELON JJ Suede are full of all-things JJ, with vibrant blues, a teddy bear graphic, and yellow laces to match that signature tuft of hair. | |
| PUMA x COCOMELON Cody Rider FV - The PUMA x COCOMELON Cody Rider FV features Cody’s favorite: Dinosaurs. With a dino leather lace lock, dino heel graphic and a sporty silhouette this shoe is ideal for stomping around like a T-rex at top speeds. | |
| PUMA x COCOMELON Nina’s Cali Star shoes - The PUMA x COCOMELON Nina’s Cali Star shoes are bright and playful, with bunnies adorning the front and back to match her outfit. Plus, the Formstrip is Nina’s favorite shade of yellow, making these kicks an instant hit for both Nina and her fans. | |
| PUMA x COCOMELON apparel - The PUMA x COCOMELON collection also includes onesies and two-piece sets featuring bold color-blocking, playful patterns, and graphics with the CoComelon crew, perfect for running around and singing along. |
ABOUT MOONBUG ENTERTAINMENT:
Moonbug Entertainment is an award-winning global entertainment company behind some of the most popular kids’ titles in the world. Moonbug’s line-up includes global sensations CoComelon, Blippi, Little Angel, Oddbods, Little Baby Bum, My Magic Pet Morphle and many more.
Moonbug’s shows are on more than 150 platforms globally, including YouTube, Netflix, Amazon Prime Video, Sky, Super RTL, BBC iPlayer, HBO Max, Tencent, Youku and Roku. The company’s portfolio currently stands at 29 IPs and its content is available in 34 languages (including ASL).
Moonbug is a subsidiary of Candle Media, an independent, creator-friendly home for cutting-edge, high-quality, category-defining brands and franchises. By bringing together elite talent operating at the intersection of content, community, and commerce, it helps to position leading entertainment businesses for accelerated, sustainable growth in the current market and beyond. Candle is run by its Co-Chairmen and Co-CEOs, leading entertainment executives Kevin Mayer and Tom Staggs, and backed by investment capital from funds managed by Blackstone’s flagship private equity business.
ABOUT PUMA:
PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For 75 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs about 18,300 people worldwide, and is headquartered in Herzogenaurach/Germany. https://about.puma.com/
ABOUT FOOT LOCKER INC:
Foot Locker, Inc. leads the celebration of sneaker and youth culture around the globe through a portfolio of brands including Foot Locker, Kids Foot Locker, Champs Sports, atmos, and WSS. With approximately 2,800 retail stores in 28 countries across North America, Europe, Asia, Australia and New Zealand, as well as websites and mobile apps, the Company's purpose is to inspire and empower youth culture around the world, by fueling a shared passion for self-expression and creating unrivaled experiences at the heart of the global sneaker community. Foot Locker, Inc. has its corporate headquarters in New York.
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