MOONBUG ENTERTAINMENT ANNOUNCES “MY FIRST COCOMELON” INFANT FASHION LINE WITH UK RETAILER GEORGE AT ASDA
LONDON, UK – 10 November 2023 – Moonbug Entertainment, a subsidiary of Candle Media, today announced a new fashion collection for infants with UK retailer George at Asda, inspired by the global hit kids’ show CoComelon. The “My First CoComelon” collection hit stores and online this week and includes a pyjama set and a sleepsuit featuring the CoComelon characters and melon from the show. This launch will support Moonbug’s growth in the newborn and infant category as they celebrate the littlest of kids with its first branded products.
The “My First CoComelon” collection was developed in collaboration with Blues Group, a licensee well-known for its high-quality infant products that parents prefer and trust. To support the release, Moonbug launched a three-week marketing campaign that includes social media, influencer relations and inclusion in the CoComelon magazine.
“Launching this product line will strengthen our connection with fans and provide fun and comfortable fashion for more children,” said Francesca Gianesin, Head of Consumer Products & Experiences, International at Moonbug Entertainment. “It’s important for us to reach families with kids across different ages with our fashion and product launches, and we are excited to have a great partner in ASDA, which has been a trusted retailer of families for years, for our first infant collection.”
“CoComelon is a much-loved children’s TV show and one that many families will know so well given its ongoing success. It’s fantastic to be part of Moonbug Entertainment’s expansion into infant clothing with its new ‘My First CoComelon’ collection. We can’t wait to bring this to our customers as we know it will really resonate with those with young families.”
As the number one preschool entertainment franchise in the world, CoComelon supports kids in their foundational years through positivity, with a song for every big-little moment. The CoComelon franchise is available in more than 20 languages and is widely popular among children across the globe with more than 4 billion monthly views across platforms. The CoComelon brand now extends far beyond the screen, as a successful licensing partner for brands such as PUMA and Crocs, helping little ones to laugh, learn and grow.
Moonbug’s soft goods creative in-house team has a combined 40 years’ experience across trend forecasting, design and product development. By blending creativity with data-driven insights, the team consistently develops beautiful designs that resonate with both parents and kids, leading to successful partnerships with top brands and expansions into new categories.
For more information, please visit www.moonbug.com.
ENDS
About Moonbug Entertainment:
Moonbug is an award-winning global entertainment company inspiring kids everywhere to laugh, learn and grow. The company is behind some of the biggest kids’ entertainment brands in the world including CoComelon and Blippi. Moonbug believes every child should have access to entertaining and enriching content, making its shows available on more than 150 video platforms globally including Netflix, Disney+, BBC iPlayer and YouTube Kids. The company is also a global leader in pre-school music and audio experiences, available on 100+ audio platforms globally. Moonbug brands extend far beyond the screen to include streaming music, consumer products and live events.
Moonbug is part of Candle Media, an independent, creator-friendly home for cutting-edge, high-quality, category-defining brands and franchises. By bringing together elite talent operating at the intersection of content, community, and commerce, it helps to position leading entertainment businesses for accelerated, sustainable growth in the current market and beyond. Candle is run by its Co-Chairmen and Co-CEOs, leading entertainment executives Kevin Mayer and Tom Staggs, and backed by investment capital from funds managed by Blackstone’s flagship private equity business.
About Asda Stores Ltd.
ASDA was founded in 1965 through the merger of the Asquith family grocery business with the Associated Dairies company and its name is derived from this merger.
Headquartered in Leeds, ASDA is the UK’s third-largest supermarket by market share, employing more than 140,000 colleagues and serving over 18m customers every week in its 633 stores and online via www.ASDA.com. Its George clothing division, which launched in 1989 and is based in Leicestershire, is the UK’s second-largest clothing retailer by volume.
ASDA has a long heritage in providing customers with low prices and in June 2021 was crowned the UK’s lowest-priced supermarket by the Grocer magazine for the 25th consecutive year.
In October 2020, ASDA was acquired from Walmart by the Issa brothers and TDR Capital.
