MOONBUG ENTERTAINMENT ANNOUNCES THE APPOINTMENT OF DANNY SPRONZ AS HEAD OF GLOBAL LOYALTY & PROMOTIONS AND EMEA RETAIL DEVELOPMENT
LONDON – 4 March, 2022 – Moonbug Entertainment Ltd. announces the appointment of Danny Spronz as Head of Global Loyalty & Promotions and EMEA Retail Development. In this role Spronz will be responsible for driving the Loyalty & Promotions programmes at Moonbug as well as developing the EMEA retail strategy across Moonbug’s portfolio of properties, including Blippi, CoComelon and Little Baby Bum.
Spronz’s newly created role will include setting the strategy for Moonbug’s loyalty, rewards, QSR (quick service restaurants) and third-party promotional programmes. Within the role Spronz will be building global programs with key international partners to both expand brand awareness and affinity with the Moonbug target audiences. For the retail element of the role, he will be overseeing all EMEA retail activity. Spronz is based in the UK head offices working closely with the Moonbug team in the USA.
Prior to Moonbug, Spronz was Managing Director EMEA at PocketWatch, where he was responsible for all business operations, advertising sales, consumer products licensing and content sales across EMEA. Before this, he was Vice President Digital Partnerships & Influencer Marketing EMEA at The Walt Disney Company, where he managed overall talent strategy, partnerships and management for the company’s on-screen and digital influencer talent. Spronz joined Disney from Maker Studios, where he developed the strategic partnerships and network business across EMEA, LATAM and SEA.
Danny Spronz, Head of Global Loyalty & Promotions and EMEA Retail Development at Moonbug Entertainment says; “I couldn’t be happier to be joining such a thriving and growing business as Moonbug, which has paved its way in the digital IP space. Our brands are currently experiencing fast-paced growth and I am looking forward to speaking to agencies or companies about how our IP can help generate affinity for their brands and develop customer loyalty .”
Ryan Gorman, Head of Global Retail & Consumer Product Marketing at Moonbug Entertainment, comments; “Danny’s appointment reflects our expanding consumer product business at Moonbug. Danny’s extensive experience combined with our rapid growth provides a perfect time for this new role and the opportunities it will bring for our brands. We’re excited to have Danny onboard.”
Moonbug specializes in creating and acquiring IP and turning it into global entertainment franchises, by rapidly scaling the brand using data to increase and enhance the content, distribute broadly across Moonbug’s vast global distribution network, and creating new avenues for interaction through licensing and merchandising, original productions, and brand partnerships.
For more information on Moonbug, visit www.moonbug.com.
About Moonbug Entertainment
Moonbug Entertainment is an award-winning global entertainment company behind some of the most popular kids’ titles in the world. Moonbug’s lineup includes global sensations CoComelon, Blippi, Little Baby Bum, Little Angel, My Magic Pet Morphle, Supa Strikas, Go Buster, Playtime with Twinkle, Gecko’s Garage, ARPO and many more.
Moonbug’s shows are on more than 100 platforms globally, including YouTube, Netflix, Amazon Prime Video, Sky, Super RTL, BBC iPlayer, HBO Max, Tencent, Youku and Roku. In May of 2020, Tubular Labs named Moonbug one of the leading digital kids’ entertainment companies in the world based on the total number of minutes watched worldwide.
The company’s YouTube channels are viewed over 9 billion times on average every month globally and has more than 440m subscribers. Its portfolio currently stands at 29 IPs and 100+ brand partners and is available in 32 languages.
Moonbug is part of Candle Media, an independent, creator-friendly home for cutting-edge, high-quality, category-defining brands and franchises. By bringing together elite talent operating at the intersection of content, community, and commerce, it helps to position leading entertainment businesses for accelerated, sustainable growth in the current market and beyond. Candle is run by its Co-Chairmen and Co-CEOs, leading entertainment executives Kevin Mayer and Tom Staggs, and backed by investment capital from funds managed by Blackstone’s flagship private equity business.
