MOONBUG ENTERTAINMENT ANNOUNCES THE GLOBAL LAUNCH OF COCOMELON HUGMEES BY SQUISHMALLOWS TO EXPAND PRODUCT PORTFOLIO
New collection is the latest range to join Moonbug’s line of CoComelon merchandise
Nuremberg, Germany – 1 February, 2023 – Moonbug Entertainment, a subsidiary of Candle Media, today announced the global launch of CoComelon HugMees, a new collection from the number one plush brand Squishmallows by Jazwares. Following a successful launch in the US, the collection will be shown at Nuremberg Toy Fair from February 1-5, 2023.
The CoComelon HugMees by Squishmallows will be the latest addition to the squad of high-quality plush toys with ultrasoft materials. Featuring the beloved CoComelon characters wearing their pajama onesies, the collection includes fan-favorite JJ and his best friends Cody, Nico, Nina, Cece, and Bella.
“At Moonbug, we are always looking at ways to bring the best entertainment and storytelling to our fans. Providing them with lovable toys of their favorite characters to expand storylines and bring them to life at home is a fun way to do that,” said Duncan Tate, Global Head of Hardlines for Moonbug Entertainment. “Jazwares is uniquely positioned to bring our vision to life – with Squishmallows as the number one plush brand, and CoComelon as a leading preschool show, children everywhere will fall in love with these toys.”
“Collaborating with Moonbug on the launch of CoComelon HugMees by Squishmallows brings preschoolers an ultrasoft and uniquely lovable way to play and interact with their favorite CoComelon characters,” said Gerhard Runken, Senior Vice President of Brand & Marketing, Jazwares. “We know kids and families will love discovering JJ and friends HugMees that have been masterfully designed for the most comforting of playtime moments and perfect for nurturing young imaginations.”
The CoComelon HugMees by Squishmallows collection launched at Target this month and will be available at retailers worldwide this fall.
CoComelon’s mission is to support kids in their foundational years through positivity. The franchise models positivity and supports preschoolers' learning through songs. The learning themes include developmentally appropriate milestones, social-emotional learning, and hard skills such as colors, shapes, numbers and letters.
CoComelon is the most-watched brand on YouTube Kids globally with more than 4 billion monthly views and 150 million fans, and is available in more than 20 languages, including ASL.
For more information on Moonbug, visit www.moonbug.com.
For more information on Jazwares, visit www.jazwares.com.
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About Moonbug Entertainment
Moonbug Entertainment is an award-winning global entertainment company behind some of the most popular kids’ titles in the world. Moonbug’s line-up includes global sensations CoComelon, Blippi, Little Angel, Oddbods, Little Baby Bum, My Magic Pet Morphle, Supa Strikas, Go Buster, Playtime with Twinkle, Gecko’s Garage, ARPO and many more.
Moonbug’s shows are on more than 150 platforms globally, including YouTube, Netflix, Amazon Prime Video, Sky, Super RTL, BBC iPlayer, HBO Max, Tencent, Youku and Roku. The company’s portfolio currently stands at 29 IPs and its content is available in 34 languages (including ASL).
Moonbug is a subsidiary of Candle Media, an independent, creator-friendly home for cutting-edge, high-quality, category-defining brands and franchises. By bringing together elite talent operating at the intersection of content, community, and commerce, it helps to position leading entertainment businesses for accelerated, sustainable growth in the current market and beyond. Candle is run by its Co-Chairmen and Co-CEOs, leading entertainment executives Kevin Mayer and Tom Staggs, and backed by investment capital from funds managed by Blackstone’s flagship private equity business.
About Squishmallows by Jazwares
Since its debut in 2017, the iconic Squishmallows brand features unique collectible plush with lovable personalities, a whimsical design, and ultrasoft feel. Over 2,000 Squishmallows ranging from 2 to 24 inches in size continue to captivate fans of all ages, online and in person, in more than 55 countries. This strong brand equity and popularity have resulted in multiple line extensions, including HugMeesTM, Squish-DoosTM, StackablesTM, FlipAMallowsTM, FuzzAMallowsTM, and SquishvilleTM.
In 2022, NPD named #1 Best Selling Toy, and the Toy Association honored the brand with seven Toy of the Year (TOTY) Awards, including License of the Year and Overall Toy of the Year. Squishmallows has also launched meaningful fan-first experiences, including an East Coast Squish Tour and a one-of-a-kind Squishmallows Human Claw Machine activation at VidCon US 2022, which was added to Squishmallows on Roblox video game. The vast global audience and multi-generational appeal of Squishmallows has fueled exciting cross-category collaborations in beauty, apparel, home decor, and more, resulting in a robust consumer products program. With the ongoing expansion of this brand, and passionate fan base, there is no doubt Squishmallows will continue to be a collectible phenomenon and evergreen lifestyle property.
