MOONBUG ENTERTAINMENT ANNOUNCES THE NEXT CHAPTER FOR ITS AWARD-WINNING SHOW LITTLE BABY BUM WITH NEW LOOK AND EPISODES
LONDON, 20 September 2022 – Moonbug Entertainment, a subsidiary of Candle Media, announces the expansion of its infant music show Little Baby Bum, with the creation of new content and a creative refresh. A favourite of parents to babies and infants, Little Baby Bum is the #2 nursery rhyme channel on YouTube with over 600m monthly views loved by audiences across the Globe. These new developments signal the great support and excitement behind the success of this brand.
Little Baby Bum’s next phase of growth includes animation enhancements with the creative evolution of the characters, new music and working closely with educational consultancy, Peeple. Little Baby Bum content has always been designed for parents and carers looking for safe, stimulating and developmentally appropriate content they can enjoy together with their children.
Little Baby Bum is trusted by parents to create special, musical moments for them to enjoy with their little ones. From bedtime, bath time, creative play, getting dressed and more, supporting parents and early years learning through the power of song, rhythm and rhyme is at the heart of the Little Baby Bum brand. Watch the new content here.
“These are very exciting times for the Little Baby Bum brand. We know this show holds a special place in people’s hearts starting their parenthood journey” comments Sylvia Scodro, General Manager, Moonbug Entertainment. “This marks an exciting new era for Little Baby Bum and reflects the success and popularity of the brand across the globe.”
Richard Hickey, Chief Creative Officer, Moonbug Entertainment, comments; “We are excited to share this new stage in the evolution of Little Baby Bum. The IP has a loyal parent and child following, as the show provides valuable support and comfort during key times of the day when parents need that extra helping hand,” said Richard Hickey, Chief Creative Officer, Moonbug Entertainment. “With Little Baby Bum we aim to offer parents a toolkit of resources that supports them as they navigate the joys and challenges of parenthood.”
Dr Sally Smith, CEO, Peeple, comments; “We have worked closely with Moonbug throughout the development and evolution of the brand to maintain the strong early learning benefits, and are excited to see the value the show can bring to parents and children across the world.”
LITTLE BABY BUM Synopsis
Little Baby Bum follows the musical adventures of Mia, Twinkle the Star and Baby Max. Everyday moments like bath time, getting dressed, or playing peekaboo become even more fun with original and classic nursery rhymes.
About LITTLE BABY BUM
Little Baby Bum is an animated musical show that celebrates early childhood experiences and supports cognitive development through loveable characters, relatable stories and the magic of song, repetition, rhythm, and rhyme. Little Baby Bum is a show that supports every child, parent, and caregiver throughout the early stage of parenthood.
Moonbug specializes in creating and acquiring IP and turning it into global entertainment franchises, by rapidly scaling the brand using data to increase and enhance the content, distribute broadly across Moonbug’s vast global distribution network, and creating new avenues for interaction through licensing and merchandising, original productions, and brand partnerships.
For more information on Moonbug, visit www.moonbug.com.
About Peeple
Peeple is a charity that supports parents/carers and their babies and young children to make the most of the learning opportunities in everyday life. Peeple developed the Peep Learning Together Programme to share ideas and simple activities - including why the day-to-day songs, stories and things that families do and chat about with their baby or child, are so helpful for children’s development. Peeple work with families near their Oxford base, and they train practitioners from around the UK and beyond to use their programmes. They also work in partnership with other organisations, and are educational consultants for CBeebies’ The Baby Club and Toddler Club. www.peeple.org.uk
About Moonbug Entertainment
Moonbug Entertainment is an award-winning global entertainment company behind some of the most popular kids’ titles in the world. Moonbug’s line-up includes global sensations CoComelon, Blippi, Little Baby Bum, Little Angel, My Magic Pet Morphle, Supa Strikas, Go Buster, Playtime with Twinkle, Gecko’s Garage, ARPO and many more.
Moonbug’s shows are on more than 150 platforms globally, including YouTube, Netflix, Amazon Prime Video, Sky, Super RTL, BBC iPlayer, HBO Max, Tencent, Youku and Roku. Moonbug’s property portfolio currently stands at 29 IPs and content is available in 32 languages.
Moonbug is a subsidiary of Candle Media, an independent, creator-friendly home for cutting-edge, high-quality, category-defining brands and franchises. By bringing together elite talent operating at the intersection of content, community, and commerce, it helps to position leading entertainment businesses for accelerated, sustainable growth in the current market and beyond. Candle is run by its Co-Chairmen and Co-CEOs, leading entertainment executives Kevin Mayer and Tom Staggs, and backed by investment capital from funds managed by Blackstone’s flagship private equity business.
