MOONBUG ENTERTAINMENT ENTERS A NEW ERA WITH A VIBRANT AND DYNAMIC REBRAND
Moonbug worked with global brand agency DixonBaxi to usher in a new chapter of global identity and name-brand recognition
LONDON – 28 February 2023 – Moonbug Entertainment, a subsidiary of Candle Media, today unveiled a fresh new look, featuring a new corporate style and logo that will be recognized by families around the world. Moonbug worked with brand agency DixonBaxi to refresh its corporate identity to convey the same energy and fun as its colourful shows and characters, including hits CoComelon and Blippi.
Since Moonbug’s launch nearly five years ago, the company has become a trusted brand for families around the world, known for delivering great entertainment for young kids that is rich in learning benefits and healthy values. While its shows have always had high brand recognition, Moonbug itself is now increasingly growing more audience-facing, such as through its hugely successful and global “Moonbug KIDS” channels. There are 20 SVOD or linear “Moonbug KIDS” channels in different parts of the world and a number of global YouTube channels, which combined have over 79 million subscribers.
“As consumer interaction with the Moonbug brand grows, this is the ideal time for a refresh,” said René Rechtman, CEO and founder of Moonbug. “Our aesthetic will now be as bold and vibrant as our shows and characters, instantly recognizable for children and parents around the globe.”
“We created the Moonbug identity to be bursting with energy, and synonymous with dynamism, excitement, and fun,” said Ditte Marie Lucas, Vice President of Brand and Communications at Moonbug. “This rebrand perfectly captures the spirit and energy of childhood while still maintaining the authority to live naturally amongst the leaders in the entertainment industry.”
Moonbug was created on the basis of acquiring IPs and growing them into fully established franchises. This rebrand marks a shift to move everything under a cohesive Moonbug umbrella, elevating its brand positioning and encouraging industry recognition as the company behind the most beloved shows in kids’ entertainment.
DixonBaxi created a new strategy and creative platform inspired by Moonbug’s bold attitude.
At the heart of the new identity sits a bespoke animated logotype that fizzes and pops with a playful personality, hinting at the all-out entertainment that makes Moonbug content unmissable. A flexible brand system with a fresh colour palette, super-sized art direction and activity-focused icons fill every space with the same bright playful personality.
"It has been a unique challenge to create a new brand that captures the magic of the shows that billions of kids tune in to over and over again, but still feeling distinctly Moonbug.
We feel that we have created a brand that will match Moonbug's ambitious plans without losing what makes them so special," said Harry Ead, Creative Director, DixonBaxi.
For more information on Moonbug, visit www.moonbug.com. For more information on DixonBaxi, visit www.dixonbaxi.com.
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About Moonbug Entertainment
Moonbug Entertainment is an award-winning global entertainment company behind some of the most popular kids’ titles in the world. Moonbug’s line-up includes global sensations CoComelon, Blippi, Little Angel, Oddbods, Little Baby Bum, My Magic Pet Morphle, Supa Strikas, Go Buster, Playtime with Twinkle, Gecko’s Garage, ARPO and many more.
Moonbug’s shows are on more than 150 platforms globally, including YouTube, Netflix, Amazon Prime Video, Sky, Super RTL, BBC iPlayer, HBO Max, Tencent, Youku and Roku. The company’s portfolio currently stands at 29 IPs and its content is available in 34 languages (including ASL).
Moonbug is a subsidiary of Candle Media, an independent, creator-friendly home for cutting-edge, high-quality, category-defining brands and franchises. By bringing together elite talent operating at the intersection of content, community, and commerce, it helps to position leading entertainment businesses for accelerated, sustainable growth in the current market and beyond. Candle is run by its Co-Chairmen and Co-CEOs, leading entertainment executives Kevin Mayer and Tom Staggs, and backed by investment capital from funds managed by Blackstone’s flagship private equity business.
About DixonBaxi
DixonBaxi is a global brand agency using creativity to design a better future.
DixonBaxi believe that in a world of rapid change, there has never been a greater need to future-proof brands. DixonBaxi are trusted by Hulu, Audible, Headspace, Google, V&A, British Land, Premier League, IMAX, Konami, Channel 4, Netflix and AC Milan. Brands that seek to be brave and challenge convention.
