MOONBUG ENTERTAINMENT NAMES JUST PLAY AS ITS GLOBAL MASTER TOY LICENSEE FOR HIT PROPERTIES INCLUDING LITTLE BABY BUM AND LELLOBEE CITY FARM
LONDON – 19 May 2022 – Moonbug Entertainment has named Just Play, leaders in children’s consumer goods, as its global master toy licensee for several of their much-loved IPs. The agreement will see Just Play develop an extensive range of toy products.
Just Play’s portfolio of brands will include pre-school favorites Little Baby Bum, Lellobee City Farm, and My Magic Pet Morphle (North America only), which will see product launch from Fall 2023. Just Play will also develop ranges for shows Gecko’s Garage and Go Buster.
Ranges of products will vary depending on the property, but key categories include figures and playsets, vehicles, plush and role play toys.
Duncan Tate, Global Head of Hardlines, Consumer Products at Moonbug Entertainment comments, “Our partnership with Just Play reflects our ongoing commitment to bringing new opportunities for our fans to interact with our beloved characters and extend the storytelling to the home environment through imaginative play. Just Play is already a trusted partner to Moonbug and we are very much looking forward to further develop innovative and creative products with them.”
Anna Chapman, VP Marketing & Licensing EMEA at Just Play says, “We’re thrilled to expand our partnership with Moonbug on some of the world’s most popular kids’ entertainment brands. Moonbug’s data-driven approach to content development provides us with great insights that enable us to provide product solutions for families. Just Play is looking forward to bringing these new hit properties from show to shelf and helping kids learn through play.”
About the brands:
Little Baby Bum is an animated musical show that celebrates early childhood experiences and supports cognitive development through loveable characters, relatable stories and the magic of song, repetition, rhythm, and rhyme. Little Baby Bum is a show that supports every child, parent, and caregiver throughout the early stage of parenthood.
Lellobee City Farm is a vibrant animated music-based show, set on Grandma Mei’s fun and slightly fantastical urban micro farm. A welcoming oasis in the middle of a culturally bustling cosmopolitan city, where Ella (Grandma Mei's granddaughter) and her friend Rishi, play and learn with friendly farm animals, singing plants and vegetables. It’s a place where everyone is welcome and good things grow. Lellobee City Farm supports kids develop vocabulary through fun rhymes and upbeat songs, and inspires kids to go outside and play.
My Magic Pet Morphle follows the fantastical adventures of Mila and her magical pet Morphle, who can transform into ANYTHING! The show centers around wish-fulfillment and pretend-play exploration for 3-6 year olds. Fuelled by the dynamic duo’s larger-than-life friendships, it empowers kids to use teamwork, creativity and a sprinkle of logic to solve ANY problem. Kids are always in the lead with Mila, Morphle and friends coming together to protect the town and save the day!
Gecko’s Garage is an animated show for preschoolers, set in a colorful world filled with friendly vehicles, helper robots and a wise mechanic called Gecko. Gecko’s Garage introduces children to the world of building and fixing things in a fun and relatable environment, following the daily adventures of a cheerful mechanic in a town full of friendly vehicles.
Go Buster is a preschool show about a little bus called Buster. A cheeky and curious six year-old, who loves going on big and small adventures with his vehicle friends. Go Buster helps children uncover their adventurous spirit; to find the courage to try new things and face their fears.
Moonbug specializes in creating and acquiring IP and turning it into global entertainment franchises, by rapidly scaling the brand using data to increase and enhance the content, distribute broadly across Moonbug’s vast global distribution network, and creating new avenues for interaction through licensing and merchandising, original productions, and brand partnerships.
For more information on Moonbug, visit www.moonbug.com.
About Moonbug Entertainment
Moonbug Entertainment is an award-winning global entertainment company behind some of the most popular kids’ titles in the world. Moonbug’s lineup includes global sensations CoComelon, Blippi, Little Baby Bum, Little Angel, My Magic Pet Morphle, Supa Strikas, Go Buster, Playtime with Twinkle, Gecko’s Garage, ARPO and many more.
Moonbug’s shows are on more than 150 platforms globally, including YouTube, Netflix, Amazon Prime Video, Sky, Super RTL, BBC iPlayer, HBO Max, Tencent, Youku and Roku. The company’s YouTube channels are viewed over 9 billion times on average every month globally and has more than 440m subscribers. Its portfolio currently stands at 29 IPs and 100+ brand partners and is available in 32 languages.
Moonbug is part of Candle Media, an independent, creator-friendly home for cutting-edge, high-quality, category-defining brands and franchises. By bringing together elite talent operating at the intersection of content, community, and commerce, it helps to position leading entertainment businesses for accelerated, sustainable growth in the current market and beyond. Candle is run by its Co-Chairmen and Co-CEOs, leading entertainment executives Kevin Mayer and Tom Staggs, and backed by investment capital from funds managed by Blackstone’s flagship private equity business.
About Just Play, LLC
Just Play is a passionate toy company and global leader across a broad range of children's consumer goods including figures, playsets, dolls, plush, role-play and dress-up. They create unique and innovative proprietary lines, as well as award-winning products based on popular children's entertainment brands with best-in-class licensing partners. Just Play was founded by two toy industry veterans, Charlie Emby and Geoffrey Greenberg, in 2010 and has risen to a top 10 toy company according to NPD for the past 5 years. To learn more about Just Play's products, please visit www.justplayproducts.com or follow the company on Instagram (@JustPlayProducts) or on Facebook (www.facebook.com/JustPlay).
