MOONBUG ENTERTAINMENT PARTNERS WITH VIDIO TO BRING LIBRARY OF CONTENT TO INDONESIA
Partnership signifies Moonbug’s further expansion into the Southeast Asian market
Singapore – 15 March, 2023 – Moonbug Entertainment, a subsidiary of Candle Media, today announced a streaming partnership agreement with Vidio, the largest OTT service in Indonesia, marking the global entertainment company’s further expansion into the Southeast Asian market. Vidio, a division of the Emtek Group, began offering Moonbug programming on its platform on 6 February 2023. The agreement is the first major OTT streaming deal in Indonesia and comes as Moonbug looks to expand its reach in the Indonesian market.
The deal will not follow a linear format, but rather deliver an entire package of SVOD content. It will also include select hours of programming on Emtek’s pay-TV channel, Horee, plus a block on FTA channel, Mentari TV. The Moonbug content will be available for all viewers across Indonesia and will be made available in English and Bahasa Indonesia. It will also be accessible anytime anywhere to Vidio subscribers.
All Moonbug IPs will be featured on the services including global hits CoComelon and Blippi along with other established series such as ARPO, Go Buster, Lellobee City Farm, Morphle, Little Angel and Oddbods.
“At Moonbug, we are committed to bringing the best entertainment and storytelling to families across the globe, and we are thrilled to partner with Vidio to bring our best programmes to this new audience,” said Kelly Cooke, Director Distribution APAC, Moonbug Entertainment. “Vidio’s large library of original content proves how well they understand the Indonesian audience, providing viewers with high quality and relevant programming. This partnership will enhance their offering and bring some fun and entertainment to many families across the region.”
Monika Rudijono, Managing Director Vidio shared how Vidio appreciates the value this content brings to their well-loved platform. “As a leading OTT in Indonesia, Vidio is committed to provide a great variety of content and seamless watching experience for everyone. By collaborating with Moonbug Entertainment, Vidio has the opportunity to expand its library of educational and kid-friendly content to our loyal customers, which includes a handful of infamous and high-quality shows that are perfect for families.”
Moonbug is committed to partnering with the most reputable brands in the industry, and this agreement with Vidio is a significant step towards Moonbug’s expansion plans the Southeast Asian market.
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About Moonbug Entertainment
Moonbug Entertainment is an award-winning global entertainment company behind some of the most popular kids’ titles in the world. Moonbug’s line-up includes global sensations CoComelon, Blippi, Little Angel, Oddbods, Little Baby Bum, My Magic Pet Morphle, Lellobee City Farm, Supa Strikas, Go Buster, Gecko’s Garage, ARPO and many more.
Moonbug’s shows are on more than 150 platforms globally, including YouTube, Netflix, Amazon Prime Video, Sky, Super RTL, BBC iPlayer, HBO Max, Tencent, Youku and Roku. The company’s portfolio currently stands at 29 IPs and its content is available in 34 languages (including ASL).
Moonbug is a subsidiary of Candle Media, an independent, creator-friendly home for cutting-edge, high-quality, category-defining brands and franchises. By bringing together elite talent operating at the intersection of content, community, and commerce, it helps to position leading entertainment businesses for accelerated, sustainable growth in the current market and beyond. Candle is run by its Co-Chairmen and Co-CEOs, leading entertainment executives Kevin Mayer and Tom Staggs, and backed by investment capital from funds managed by Blackstone’s flagship private equity business.
About Vidio
Vidio is the first Indonesian-made OTT, which was founded in 2014. As the first local OTT, Vidio has an inherent understanding of the market and curates the best content for Indonesian watchers. Vidio connects to more than 50 TVs & 33 radios and delivers the most extensive streaming service. Vidio offers millions of local and international contents through its VOD services and pays TV network subscriptions, including Vidio Original Series, TV series, dramas, cartoons and animations, documentaries, as well as thousands of sporting events from a wide range of leagues, including the Premier League and the 2022 World Cup in Qatar. Vidio is dedicated to giving its users the best and most convenient access to entertainment, regardless of their location or device.
