MOONBUG STRENGTHENS DEAL WITH SOUTH KOREA’S KT, EXPANDING CONTENT ON ITS IPTV PLATFORM GENIE TV
SINGAPORE – 16 August 2023 – Moonbug Entertainment, a subsidiary of Candle Media, today announced an expansion of its deal with KT, the telecommunications company and No. 1 IPTV service provider in South Korea. The agreement will increase the number of Moonbug IPs available on KT’s IPTV platform Genie TV, including new episodes of Little Angel and the addition of CoComelon Dance Party, CoComelon Animal Time, CoComelon Cody Time, Odbodds S1, and Minibods. All content will be shown in English and Korean and is set to launch on August 18, 2023.
This agreement strengthens Moonbug’s existing deal with KT, which was formed in 2020, when KT premiered CoComelon on the IPTV platform. Last year, KT announced that CoComelon was the most-viewed program for children on KT’s Genie TV in 2022 while Little Angel ranked #3 on the platform – making it a natural progression to expand Moonbug’s programming on the platform.
Moonbug is a next generation global kids entertainment company, which has built its portfolio of properties through the acquisition of popular kids’ IP that was originally born in the digital space. Moonbug believes every child should have access to entertaining and enriching content and makes it a priority to ensure that its content is as accessible as possible worldwide. This distribution agreement will strengthen Moonbug’s presence in the South Korean market, expanding audience reach to support its retail programs in APAC. To date, the company has partnered with best-in-class licensees covering a range of categories including toys, FMCG, apparel, publishing, party goods, and home products, and its retail program continues to grow.
“We are thrilled to continue our partnership with KT and expand our offerings in the South Korean market, which is a key and relevant hub of great entertainment content for all ages,” said YoungAh Park, Commercial Director, Korea at Moonbug Entertainment. “We look forward to working closely with our KT partners to bring more of our most beloved IPs to an even wider international audience.”
“Both CoComelon and Little Angel have emerged as the foremost contributors to children's English language learning and enjoyment within KidsLand, Genie TV’s service for children,” said Won Kyung Baek, Manager at KT’s Kids Services team. “One of the most anticipated titles of the year at KidsLand is this upcoming launch of CoComelon Dance Party, along with Animal Time, Oddbods and the new release from Little Angel.”
For more information on Moonbug Entertainment, please visit www.moonbug.com. For more information on KT, please visit corp.kt.com.
Media Contact:
Dana Steiner, Moonbug Entertainment
Dana.Steiner@moonbug.com
Moonbug is an award-winning global entertainment company inspiring kids everywhere to laugh, learn and grow. The company is behind some of the biggest kids’ entertainment brands in the world including CoComelon and Blippi. Moonbug believes every child should have access to entertaining and enriching content, making its shows available on more than 150 video platforms globally including Netflix, Disney+, BBC iPlayer and YouTube Kids. The company is also a global leader in pre-school music and audio experiences, available on 100+ audio platforms globally. Moonbug brands extend far beyond the screen to include streaming music, consumer products and live events.
Moonbug is part of Candle Media, an independent, creator-friendly home for cutting-edge, high-quality, category-defining brands and franchises. By bringing together elite talent operating at the intersection of content, community, and commerce, it helps to position leading entertainment businesses for accelerated, sustainable growth in the current market and beyond. Candle is run by its Co-Chairmen and Co-CEOs, leading entertainment executives Kevin Mayer and Tom Staggs, and backed by investment capital from funds managed by Blackstone’s flagship private equity business.