YASMIN ZAHID APPOINTED HEAD OF DISTRIBUTION & BRAND PARTNERSHIPS, APAC AT MOONBUG ENTERTAINMENT
Singapore – 5 July 2023 – Moonbug Entertainment, a part of Candle Media, today announced the appointment of Yasmin Zahid as the company’s new Head of Distribution and Brand Partnerships, APAC. Reporting to Nicolas Eglau, Managing Director of EMEA and APAC, Zahid will be responsible for strategizing Moonbug’s long-term growth in APAC to build out global franchises. Kelly Cooke is leaving the company to pursue new opportunities.
In this role, Zahid will extend Moonbug’s footprint in channel and content syndication by forging new partnerships and amplifying existing partnerships. She will also focus on creating originals with key platforms and broadcasters in the region building on Moonbug’s recent successes within the region, including the launch of Moonbug’s linear channel in Malaysia, Indonesia and the Philippines.
Previously, Zahid served as the Executive Vice President and Head of Affiliate and B2B Distribution at WarnerMedia, overseeing the successful launch of HBO GO in critical markets across Asia in the midst of the Covid-19 pandemic. With thirty years’ experience in affiliate marketing, business development, and GTM distribution for pay TV markets across Asia, Zahid brings a wide network and deep understanding of the regional media industry and trends that will be key in developing Moonbug’s growth in the region.
“Moonbug Entertainment has some of the world’s most well-known brands and content that kids and parents love, such as CoComelon, Blippi, and Oddbods just to name a few,” said Zahid. “I am excited to be part of the Moonbug family to expand its footprint in APAC, and I can’t wait to get started.”
“We are very excited to welcome Yasmin to the Moonbug family. With her impressive track record and industry knowledge, I have no doubt she will be an invaluable addition to our company, leading Moonbug’s future growth and expansion in the APAC region,” said Eglau. “Yasmin’s appointment is testament to our ambitious plans. Her vast experience and network will be key in continuing the wonderful work in bringing our popular shows to even wider audiences.”
Zahid’s first day at Moonbug will be 17 July.
For more information on Moonbug Entertainment, please visit www.moonbug.com.
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About Moonbug Entertainment:
Moonbug is an award-winning global entertainment company inspiring kids everywhere to laugh, learn and grow. The company is behind some of the biggest kids’ entertainment brands in the world including CoComelon and Blippi. Moonbug believes every child should have access to entertaining and enriching content, making its shows available on more than 150 video platforms globally including Netflix, Disney+, BBC iPlayer and YouTube Kids. The company is also a global leader in pre-school music and audio experiences, available on 100+ audio platforms globally. Moonbug brands extend far beyond the screen to include streaming music, consumer products and live events.
Moonbug is part of Candle Media, an independent, creator-friendly home for cutting-edge, high-quality, category-defining brands and franchises. By bringing together elite talent operating at the intersection of content, community, and commerce, it helps to position leading entertainment businesses for accelerated, sustainable growth in the current market and beyond. Candle is run by its Co-Chairmen and Co-CEOs, leading entertainment executives Kevin Mayer and Tom Staggs, and backed by investment capital from funds managed by Blackstone’s flagship private equity business.
