MassChallenge Founder Says Entrepreneurs Need to Make Customers the Heroes in Their Public Relations Efforts

BOSTON (April 3, 2012) – Successful early stage firms build a public relations strategy into their company’s growth plan from day one and not as an afterthought, according to Akhil Nigam, a leading expert on entrepreneurism and founder of MassChallenge , the largest-ever startup accelerator and competition. In an interview with Morrissey & Company , an integrated communications firm, Nigam said public relations campaigns for early stage companies should focus on the customer as the “hero” and less on the entrepreneurs themselves. “