ESL and DreamHack in three-year media rights deal with Brazil’s leading media outlets
STOCKHOLM, August 5th 2020 — Modern Times Group MTG AB (publ) (“MTG”) portfolio companies ESL and DreamHack have today announced the entering into a three-year media rights deal with Brazil’s leading media outlets Globo and Omelete.
The partnership aims to bring Counter-Strike: Global Offensive (CS:GO) in Portuguese to the passionate Brazilian CS:GO community. As part of the deal, all tournaments within ESL Pro Tour for CS:GO, including the ESL Pro League, ESL One, Intel® Extreme Masters, DreamHack Masters & DreamHack Open, will be broadcast in Portuguese language via respective distribution channels of Globo and Omelete.
Globo is one of the top Brazilian media outlets and covers 98.6% of the municipalities in Brazil, reaching 99.6% of the country’s population via their linear TV channels. Globo reaches 85% of the Brazilian population that has access to the internet making their sub-entities G1, Gshow and globoesporte.com leaders in market share of their respective categories. By reaching more than 100 million people daily across its linear and digital services, Globo has become truly a global player for content from and for Brazil.
Beginning in Q1 of 2020 and over the course of the next three years, all ESL Pro Tour tournaments for CS:GO will be brought to the Brazilian community via linear and digital channels of Globo and Omelete. The top ESL and DreamHack CS:GO tournaments will be broadcast in Portuguese by SporTV3, Globo’s principal multi-sport channel on Brazilian linear television, whereas Omelete acquired the rights to distribute all matches online.For further and more detailed information please visit the press rooms of ESL and DreamHack respectively and visit globoesporte.com and omeletecompany.com.
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For more information:
Lars Torstensson, EVP Communications & Investor Relations
Direct: +46 (0)702-734 879, lars.torstensson (at) mtg.com
Oliver Carrà, Public Relations Director
Direct: +46 70 464 44 44, oliver.carra (at) mtg.com
Reach us: communications@mtg.com
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About MTG
MTG (Modern Times Group MTG AB (publ.)) (www.mtg.com) is a strategic and operational investment holding company in esports and gaming entertainment. Born in Sweden, the shares are listed on Nasdaq Stockholm (‘MTGA’ and ‘MTGB’).
About Omelete Company
20 years ago,Omelete was born to become the biggest entertainment company in Brazil. With the purpose of making the fan’s life better though entertainment, O&CO has been recognized for its live experiences (events, festivals, esports tournaments), content (original productions, digital influencers), media platforms (digital video channels, social networks, apps and internet portals), market intelligence and retail, leading the conversation with young generations, talking with more than 15M people monthly.
The most passionate communities of the pop culture world, have the best of Cinema, Games, HQ’s, E-sports, TV shows, music and books, though our 5 brands: Omelete, top brand for entertainment in Brazil, The Enemy, one of the most respected Gaming Portals in Portuguese language, CCXP, the biggest pop culture event in the world, located in Brazil and Cologne, GameXP the biggest game festival in Brazil and GaulesTv, the brand that was born from the world’s top10 influencer on Twitch.
About Globo
Being one of the world’s leading communications company requires great creativity, professionalism and investment in quality and innovation. Globo produces close to 3,000 annual hours of drama and entertainment, as well as over 3,000 hours of journalism, programs, series and interviews with a high standard of quality that have received over 90 nominations in the International Emmy Awards and won 17 awards. The company has also had its works screened in renowned international festivals such as the Berlinale (Germany), Series Maria (France) and TIFF (Canada). Currently, the network covers 98.6% of Brazilian territory, reaching 99.5% of the population and 120 affiliated broadcasting stations throughout the country. More than 90% of the network's programming is produced in-house, making Globo the country's largest job provider for artists, writers, journalists and producers.
Major sporting events, such as the Olympic Games, World Cup, F1 and UFC are also aired by Globo. In esports, the company has partnerships with the main publishers and exhibits the main competitions. Globo also participates in projects like Brazil esports Awards, Game XP (game park), Player1 (matchmaking platform), JEE and TUES (school and college esports Leagues) and CBCS (Brazilian Championship of CS: GO).
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