Strix sells four program formats to three countries

STRIX SELLS FOUR PROGRAM FORMATS TO THREE COUNTRIES Strix Television has strengthened its position as leader in the international market for reality-TV shows. Its own formats Friends on Tour, Trading Places, Villa Medusa, and Miss Attitude have been sold to Italy, France, and Portugal at the Mip-TV trade fair, currently under way in Cannes. Hans-Holger Albrecht, President and CEO of Modern Times Group MTG AB commented: "These sales demonstrate our capacity to create formats for television and the Internet that succeed in a global market." The sales of the production options were made to local production companies. Friends on Tour was bought by Aran Endemol S.p.a in Italy, in France ZPZL bought Trading Placesand in Portugal, Valentim de Carvalho proa. bought the rights to Villa Medusa, Trading Places, and Miss Attitude. "We have seen enormous interest in our program formats during the fair in Cannes. It's nice to be able to go home with a bunch of signed contracts, too," says Anna Bråkenhielm, president of Strix Television, part of the Modern Studios business area of MTG. The formats presented by Strix in Cannes included two new ones; The Farm and 360°. In Sweden, the Strix program format Trading Places has previously been broadcasted on TV3, Friends on Tour on TV4, and Villa Medusa on Kanal5. Miss Attitude is based on the format created by Strix for TV3 earlier this year along the lines of Miss Sweden. The international format will see the contenders competing for a modeling contract, , and, just as in Miss Sweden, the viewers and Internet users decide who wins. In 2000, Strix produced six different reality-TV shows for numerous TV channels and exported formats to 12 countries. Strix Television is the most successful production company in the Modern Studios business area, which consists of all MTG companies responsible for producing or distributing content. For further information, please visit, e-mail or contact: Hans-Holger Albrecht, CEO & President +46-8-562 000 50 Matthew Hooper, Investor enquiries +44 (0) 7768 440 414 Bert Willborg, Media enquiries +46 707 27 70 22 Modern Times Group MTG AB has seven business areas: Viasat Broadcasting (free and pay TV comprising 18 television channels in eight countries), Radio (seven networks in five countries), New Media (the Everyday interactive TV portal, Internet portal, and teletext services), Publishing (financial news and media services, other magazine and book publishing), Modern Interactive (traditional home shopping, e-commerce, and logistics), SDI Media (subtitling and dubbing services), and Modern Studios (content production and film library). Modern Times Group MTG AB's class A and B shares are listed on the OM Stockholm Exchange's O list (symbols: MTGA and MTGB) and on the Nasdaq National Market in New York (symbol: MTGNY). ------------------------------------------------------------ This information was brought to you by BIT The following files are available for download:

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MTG (Modern Times Group MTG AB (publ.)) ( is a strategic and operational investment holding company in esports and gaming entertainment. Born in Sweden, the shares are listed on Nasdaq Stockholm (‘MTGA’ and ‘MTGB’).