Goal.com to power NBCSports.com’s Soccer Coverage - Partnership Kicks off with 2010 FIFA World Cup coverage

NBCSports.com will partner with Goal.com, the world’s largest new media soccer company, as part of a content and distribution partnership around Goal.com’s in-depth, global soccer coverage. This partnership for NBCSports.com, the sports section of MSNBC.com, kicks off with the upcoming 2010 FIFA World Cup.

Starting with the World Cup buildup, NBCSports.com will enlist Goal.com’s team of 550 writers around the globe who use their local expertise to create content for a passionate global soccer audience. As part of this alliance, NBCSports.com’s soccer section will be rebranded as ‘NBCSports.com Soccer, powered by Goal.com’ and will include news, features, editorials and live match updates from the Goal.com editorial team. The ‘NBCSports.com Soccer powered by Goal.com’ section will go live starting June 1, 2010. Goal.com will supply NBCSports.com with extensive World Cup features including game previews, columns, match reports and player ratings. In addition, as part of this agreement Goal.com will also provide NBCSports.com soccer coverage on the major international soccer leagues – English Premier League, Bundesliga, Serie A, La Liga and MSL - focusing upon league news, competitions, transfers as well as the UEFA Champions League and the Euro 2010 qualifying competitions. "Goal.com represents the best and deepest digital soccer content globally, and we are delighted to craft a content partnership between Goal.com and NBCSports.com," said Rick Cordella, Vice President and General Manager for NBC Sports Digital Media. Goal.com Founder and President Gianluigi Longinotti-Buitoni said: “NBC Sports is one of the most established sports brands in the United States and Goal.com is proud to be able to share our content and work in close partnership with such an organization ahead of the 2010 FIFA World Cup and beyond.” - Ends - About Goal.com - Goal.com has grown into the largest new media football community on the planet with 22 editions delivering content in 15 languages. Uniquely, Goal.com’s live in the locations on which they report to ensure they appreciate the cultural, political, economic, religious, and social differences in each region. About NBC Sports - NBC Sports is synonymous with superior production that elevates the event, broad promotion, and mutually-beneficial partnerships. Known as America’s Olympic Network, NBC has broadcast 12 Olympic Games, more than any other network. Its ability to amass large audiences with broad promotion, particularly for the Olympics, has resulted in NBC Sports broadcasting nine of the top 10 most-watched events in U.S. television history, including the 2008 Beijing Olympic Games which stands at No. 1 all time with 215 million viewers. In 2009, NBC Sports won the prestigious Peabody Award for its production of the Beijing Games and was named ‘Best in Sports Television’ at the Sports Business Awards. NBC Sports partners with numerous leagues and governing bodies to broadcast some of the most prestigious properties in sports, including: ‘NBC Sunday Night Football,’ which is the premier primetime NFL game of the week; ‘Football Night in America,’ which is the most-watched NFL studio program; Notre Dame football; the Kentucky Derby and Preakness Stakes; the U.S. Open Championship, THE PLAYERS Championship, and the Ryder Cup; the NHL Winter Classic, NHL ‘Game of the Week,’ and NHL Stanley Cup Playoffs and Final; and Wimbledon and the French Open. PR contact at Goal.com – Will Wood, PR Director, +44 (0) 161 408 8221, will.wood@goal.com PR contact at NBC – Adam Freifeld, Director, Communications, +1 212 664 6772, adam.freifeld@nbcuni.com ###

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