MUSIC COMPANY LAUNCHES NATIONAL TOUR TO OFFER FREE TRYOUTS ON HUNDREDS OF INSTRUMENTS
Event series to include major music vendors and instrument specialists
Announcement Highlights:
- Tour is the largest band and orchestra instrument event in the country
- 25 events to be hosted across 15 different states will be free to the public
- Major instrument brand representatives to be in attendance
Music & Arts, the nation’s largest school band and orchestra instrument retailer and music lesson provider, announced new dates for a national tour featuring hundreds of musical instruments. The Upgrade Your Sound event series will include 25 events hosted in 15 different states all of which will be free for the public to attend.
The company stated the event series is a draw due to it offering a free opportunity for musicians, and the general public, to try out hundreds of instruments and consult with representatives from major music brands such as Yamaha, Jupiter, Conn-Selmer and more.
“We’re proud to give musicians an opportunity to try out their dream instruments before buying because finding the right instrument is such a pivotal decision,” said Dave Fuhr, Vice President of Sales & Real Estate for Music & Arts. “It’s a fulfilling experience to see progressing musicians get an instrument that matches their musical potential.”
Upgrade Your Sound events will be grouped by instrument type. Horns of Plenty events will offer a large selection of woodwind and brass instruments while String Showcase events will offer orchestral instruments only. Those not near a major event can still visit Music & Arts’ more than 135 locations to tryout instruments featured during the campaign.
“Picking out a new instrument is a special process for advancing or pro-level musicians because as students advance, so should their instruments,” said Tim Ricci, Senior Category Manager for Music & Arts. ”We’re excited to not only have our own instrument specialists at these events, but to also have people from some of the biggest music brands helping guide musicians as they choose their next instrument.”
The official line-up for this season includes 17 Horns of Plenty events and 8 String Showcase events in the following cities:
Horns of Plenty Events
April 7 - Lewisville, TX
April 18 - West Trenton, NJ
April 18 - Charlotte, NC
April 18 - Frisco, TX
April 25 - Ellicott City, MD
April 25 – Scottsdale, AZ
April 25 - Manchester, NH
May 2 - Paramus, NJ
May 2 - Fairfax, VA
May 2 - Henrietta, NY
May 2 - Acton, MA
May 2 – Shenandoah, TX
May 9 - West Hartford, CT
May 9 - Webster, TX
May 14 - Selma, TX
May 16 - Greenwood Village, CO
May 16 - Austin, TX
String Showcase Events
April 14 - Lewisville, TX
April 18 - Itasca, IL
April 25 - Snellville, GA
May 2 - Chesapeake, VA
May 9 - Horsham, PA
May 16 - Severna Park, MD
May 16 - Shenandoah, TX
May 30 – Lawrenceville, NJ
Dates and locations are subject to change. Special discounts and financing options will be available for event attendees. To learn more about Upgrade Your Sound or to RSVP for an event, visit MusicArts.com/UYS
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About Music & Arts
The first Music & Arts, run by founder Benjamin O’Brien, opened in 1952 and was located in a small house in Bethesda, MD. Still run by the O’Brien family today, Music & Arts now has more than 500 retail and affiliate locations, 120 educational representatives and 30,000 lesson students making it the nation’s largest school music retailer and lesson provider. Now based in Frederick, MD, the company of trained musicians offers friendly service for everything musical in your life including instruments, lessons, rentals and repairs. Visit MusicArts.com for more information.
Media Contact:
Skip Wilson
(301) 620-4040 x1120
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