• news.cision.com/
  • MUST/
  • Own a unique moment of World Chess Champion Magnus Carlsen’s way to the top

Own a unique moment of World Chess Champion Magnus Carlsen’s way to the top

Report this content

Chess Champs, leading provider of chess NFTs, launches a Magnus Carlsen tribute collection. Each NFT is a decisive moment on Carlsen’s road to GOAT.

Copenhagen. Press release for immediate use. 

Sometimes, albeit very rarely, chess history forms the framework of a tale of shining talent. That kind of talent who streaks to the top, seemingly immune to every challenge, who leaves everyone amazed, including the top players who thought they had it all figured out.

Such a tale is chess legend Magnus Carlsen’s. On the occasion of the 2021 World Chess Championship where Magnus Carlsen will defend his title in Dubai, the leading provider of chess NFTs, chesschamps.io, launches his tribute collection: Magnus Carlsen - Road to GOAT.

The collection features the most decisive moments on Carlsen’s Road to GOAT (Greatest Of All Times) – those that have been and those that are to come: From his game against the legendary Kasparov at the age of 13 until the point in the future, where everyone will agree that he is the GOAT. The Road to GOAT story is also the story of a chess player that dusts off the traditions, celebrates victories in a swimming pool, uses Bongcloud openings in important games, and welcomes the introduction of non-fungible-tokens. 

First drop: Chess giants face off – Carlsen v. Kasparov

The first drop in the collection is the Chess giants face off – Carlsen v. Kasparov. At the age of 13, the 2300-rated Carlsen faced the legendary Garry Kasparov in the Reykjavik Rapid 2004. The result was predictable, Kasparov won, but the unthinkable happened when the young kid got a draw in his first of two matches against Kasparov. 

Now you can own this moment as a unique 1-of-1 NFT. As the five other moments of the Road to GOAT-collection, the NFT is put up for auction for one week. The first auction ends on November 29 at 06:00 CET. 

NFT photo credit: Knut Bjerke 


What is an NFT? 

An NFT (non-fungible token) is a sort of crypto token. Crypto tokens are usually a type of currency that can be used for investment purposes, to store value, or to make purchases. NFTs are a type of token that is not used for currency. That's the non-fungible part. Every NFT is unique and traceable. This makes them a fantastic tool to collect, trade and sell both physical and digital experiences online.

What is a Bongcloud opening? 

The Bongcloud Attack or Bongcloud Opening is a chess opening that consists of the moves:

1.e4 e5


It is considered a joke opening, and its usage can be seen as a self-imposed challenge. 

Why would I want to own a Chess Champs collectible? 

It can be very difficult to explain or justify an interest. If you get it, you get it. Whether it's art, stamps, birds, whales, baseball, basketball or Pokémon many of us have joined communities focused around collecting and owning different moments and experiences. NFTs are a perfect vehicle to fuse these interests and hobbies with digital technology. The Chess Champs Collectibles is a way to encapsulate epic chess moments and beautiful moves for you to own, collect, enjoy, share and trade. 


Michael Jeppesen, CEO MUST Group

Michael.Jeppesen@mu.st - +45 2721 1313


Martin Lykkegaard Krat, PR Manager MUST Group

Martin.krat@mu.st - +45 2940 4089


Chess Champs is a world of digital chess collectibles, launched during the Meltwater Champions Chess Tour Finals with a selection of official MCCT Tour Collectibles. The Champions Chess Tour is the world’s leading online chess Tour organised by the Play Magnus Group with over 200 million views in its first season which was won by Magnus Carlsen. Chess Champs celebrates the beauty of chess and, with the use of blockchain technology, preserves the game's most defining moments for eternity. It is your chance to own pieces of chess history as NFTs and to share and trade them as you see fit.