My Social Income, Inc. Finds ‘Calling’ in Holy Land for Int’l Expansion

MSOA strategic partner seals the deal with Ministry of Communication for MSI products and services distribution

INDIANAPOLIS, IN- September 9, 2010 – My Social Income, Inc. (OTC: MSOA) (www.mysocialincome.com), proudly announces today that the company’s strategic partner, Advanced Services, of Netanya, Israel has received an Operation Certificate from the Ministry of Communication that gives the company the right to market and sell My Social Income Products and Services to individuals, business users, home lines as well as VoIP trunk lines to any PBX.

MSOA CEO, John A. Roberts, comments, “This is a major stepping stone for My Social Income, as it is a move that opens a wide array of new markets for the company including business, government and residential services as an alternative to local landline providers. This move sets us up very nicely to compete directly in the International Calling market with companies like Skype, who in the first half of 2010 has had overall revenue of $406.2 million. It’s these initial steps for MSOA that will set us well above our level competition for securing both short-term and long-term revenues and growth with additional avenues and applications for technology, products and services.”

Yoav Levy, Advance’s principle, has several years of experience in telecommunications in the Middle East. “His expertise and connections have been indispensable and we are very pleased to have formed this mutually beneficial relationship which serves as a major coup for My Social Income, Inc. and its partners,” adds Roberts.

My Social Income, Inc. is taking its progress in Israel and duplicating the model in other territories globally with a focus in the Asian markets, “which are particularly lucrative in this arena,” states Roberts. “We have officially launched these efforts in Singapore and will work diligently to replicate this recent success we’ve experienced in Israel.”

My Social Income, Inc. is a global provider of VoIP services to Wireless and Wireline Broadband customers delivering best-in-class services and pricing. The fully vertically integrated company manages all aspects of its service from user devices to carrier handoff, targeting retail customers and large affiliate organizations with a highly market-adaptive range of products.

Persons interested in acquiring the MSI products and/or services can go to www.mysocialincome.com to learn more about this and the company's other new products and to sign up for the service.

Statements contained in this news release, other than those identifying historical facts, constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and the Safe Harbor provisions as contained in the Private Securities Litigation Reform Act of 1995. Such forward-looking statements relating to the Company's future expectations, including but not limited to revenues and earnings, technology efficacy, strategies and plans, are subject to safe harbor protection. Actual Company results and performance may be materially different from any future results, performance, strategies, plans, or achievements that may be expressed or implied by any such forward-looking statements. The Company disclaims any obligation to update or revise any forward-looking statements.

PR DRAFTED BY NMR, LLC

MSOA CONTACT:
My Social Income, Inc.        
Investor Relations: investors@mysocialincome.com

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