My Vault® Launches “Flashing Hurts” Website and “Exflashers” Rehabilitation Campaign:

Salutes USB Flash Drives as Spectacularly Loss-Prone, Breach-Prone, and Deeply Uncool.

Chicago, IL, August 2, 2011 – My Vault®, the company that safeguards private selectively stored files from wondering eyes, today announced its amazement at the prolific endurance of the loss-prone, breach-prone, and deeply uncool USB flash drive as a personal and business document storage device. The company urges flash drive users, a.k.a. flashers, to reduce the risk of flashing their private or company jewels to the general population by moving select documents to My Vault® storage. To help individuals and businesses suffering from incidents of flashing deal with the loss of their private data, My Vault® launched its “Flashing Hurts” website taking a dazzling look at the lure of flash drives and how the loss of a flash drive and subsequent data breach affects the privacy of millions. To ease the transition and rehabilitation from flasher to ex-flasher, the company also launched its “exflasher” discount campaign.

 “Frankly we’re stunned that people still carry USB Flash Drives in their pockets with private sensitive information stored on them” said Cornelis de Jong COO of My Vault®. De Jong self admits he use to be a flasher. Having suffered a data breach incident himself, he is sour when it comes to flash drives: “I had one in 2004 but inadvertently left it in a conference room thus providing the office staff access to my last will and testament, some strategic corporate insights, insurance information, health documents, and a few compromising toga party pictures.”  Barring the occasional use of a pen drive for unsecured and quick data release, de Jong has pretty much been without a flash drive for years and cannot recall when last he flashed someone.

Flash drives have been particularly popular for users with load-it-up, carry-it-with, need-it-or-not storage needs, and have come a long way from just being old-school portable stiffy disk replacements: Today, while certainly expensive to purchase, storage space on larger capacity flash drives can be as much as 265 GB. Consumers can also buy secured flash drives with password protection and encryption. Flash drives do however present a significant security challenge for individuals and corporations alike. Secured or not, flash drives can easily be left behind, misplaced, stolen,  and smuggled, with neither the individual nor the corporation being wiser of an information or data breach before it’s too late. Once flashers experience a flashing incident and subsequent data breach, whether intentional or not, the end result often ranges from a feeling of embarrassment, sadness, loss of interest, anxiety, and a failure to perform to job-loss, profit-loss, and years of live-down-the legacy therapy and reputation-rebuilding for the individual and business alike. If you or a loved one are habitual flashers, struggles with flashing, or has been a victim a flasher, please, go to www.flashinghurts.com .

CEO of My Vault®, David Thompson said:  “We are very concerned about the careless, frequent and unsecure storage of personal and business information on flash drives. Lawyers, accountants, teachers, parents, couples, baby boomers, large corporations, small businesses, real-estate agents, estate planners – you name them, they may not admit it at first, but when pressed will cave and acknowledge it – have all flashed their private or company jewels.  It’s not that uncommon but no one talks about it. We understand: flashing hurts everyone. We urge flash drive users to start the rehabilitation process and get their sensitive information off a USB stick on onto My Vault® storage and join the “exflasher” movement today – you can thank us later.”

To ease the transition and rehabilitation from flasher to ex-flasher, My Vault® launched its “exflasher” discount campaign. With its “exflasher” campaign, the company invites 5000 USB flash drive users needing private secure storage for personal or business documents to try My Vault® storage and thus safeguard their digital jewels at www.myvaultstorage.com

Five thousand (5000) flashers wanting to become ex-flashers can get five (5) fifty percent off (50%-off) months on 2GB,  5GB, 10GB, or 25GB’s of storage. My Vault® urges flash drive users to lower their risk of a data breach today! Flashing hurts. To get 50% off for 5 months on 2GB, 5GB, 10GB, or 25GB’s of storage, flashers can enter promo code “exflasher” during new account registration and sign-up at www.myvaultstorage.com and then move their select private or business documents onto My Vault® and off a flash drive thus starting the rehabilitation process. The “exflasher” discount redemption starts on August 1, 2011, at 12:00 a.m. (MST) and ends on September 30, 2011, at 11:59 p.m. (MST). Usage of discount mandates compliance with the My Vault Privacy Policy and Terms of Service Agreement. To redeem discount enter promo code without the quotation marks so that it is typed as:  exflasher

The company urges flashers and flashing victims dealing with data breaches and the ensuing negative impact on their private and corporate lives to go to www.flashinghurts.com and see that they are not alone. The website will help you understand flashing better and see you can see how My Vault® can help. “exflasher” campaign details are also at www.flashinghurts.com.    

Does My Vault® think there is a need for USB flash drives at all? “Sure” said COO De Jong: “Every society has their exhibitionists. Unsecure flash drives are ideal for storing random unimportant digital junk. Secure flash drives are ideal if theft, loss of data, water damage, and heat exposure are typically of no consequence. All flash drives are best avoided to get rid of that “where is it I’m freaking out” feeling.  

Company Information:

My Vault® is a private secure online storage option for select documents and provides many solutions for flashing. Tell your doctor right away if your flashing worsens, if you see unusual changes in behavior, or if those around you avoid you like a plague because your naughty photos made it to the corporate retreat. Your doctor should know about unexplained panic attacks when the real cause is the stress of having misplaced your flash drive. Excessive alcohol drinking may be linked to numbing the pain of having flashed someone your personal or business data. If you experience dizziness or fainting while handling a flash drive, it’s time to start using My Vault® storage. Dizziness and fainting is likely to occur when you buy another flash drive after the loss of a flash drive instead of moving to My Vault®. My Vault is not approved for children under 18. People with uncontrolled urges to store every piece of digital information they own should not use My Vault®.

My Vault® is unique in its focus on storing select digital assets and does not focus on the mass storage and synching of digital junk.  Users of My Vault® have the ability to organize, sort, label and tag files stored. Users also have folder-and-file-level-deep deadbolt security and can securely send select files and folders for pick-up to individuals of their choosing with link-share functionality where a user can set link passwords and link-share expiration dates. My Vault® online storage is an ideal digital asset management solution for anyone who ever needed an online storage option with restricted access where they can place select digital assets. My Vault® storage satisfies the need of individuals and businesses that want to store select documents, manage those documents, and selectively provide access to those documents: Individuals can easily store items such as a last will and testament, insurance documents, child adoption documents, a living will, a power of attorney, prenuptial agreements, and divorce documents, while businesses find it ideal for their business incorporation documents, patents, trademarks, reports, agreements, employee documents and more. My Vault® is not a “per-computer” back-up or mass-storage file-duplication service. My Vault ® is the online digital safe deposit box for secure storage of select important private business and personal documents and the digital asset management thereof.

The My Vault® website, www.myvaultstorage.com, is designed for the safe storage of these important personal and business documents and data, offering users of the site a protected online storage vault. Stored Information doesn't get shared, distributed, viewed, copied, or monitored by any third party within the bounds of the law.

My Vault®
39 S. LaSalle Street, Suite 1000
Chicago, IL 60603
P: 800-699-0441
F: 312-260-9161
www.myvaultstorage.com

Contact Information:

The My Vault Press Team
1-800-699-0441 ext 3
press@myvaultstorage.com
www.myvaultstorage.com
www.flashinghurts.com

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