MyFirstApp Completes Acquisition of 10Monkeys - Expands Group's Customer Base by 200,000 Users

Stockholm 2023-06-09

MyFirstApp Sweden AB (publ) (“MyFirstApp”) announces the successful acquisition of 10Monkeys Oy (“10Monkeys”) following approval at the annual general meeting.

Over the past decade, 10Monkeys has developed a Software-as-a-Service (SaaS) platform primarily providing educational services in mathematics. The company reported approximately 86,000 active users in 2022 and currently has a total of approximately 200,000 users in its database. Additionally, around 100,000 subscribers receive the company's newsletters.

We look forward to working with the new team and their extensive global customer base, which includes schools, municipalities, libraries, and parents.

MyFirstApp will promptly initiate a process to integrate 10Monkeys into its corporate group. Synergies between the companies already exist in the form of data, customer registers, and technology. Moving forward, the focus will be on product development, improvements, and intensified marketing.

Following the completion of the 10Monkeys acquisition, we will continue our communicated strategy of identifying and acquiring additional entities within the sector.

"We would like to take this opportunity to welcome the team from 10Monkeys to our growing corporate group. We believe that their strong market position and extensive customer base will contribute to strengthening our operations and bringing us closer to our strategic goals." says Jesper Nord, CEO of MyFirstApp.

För mer information, vänligen kontakta:
Jesper Nord, VD MyFirstApp Sweden AB (publ)
Mobile: +4673 329 13 29
Email: jesper@myfirstapp.com

MyFirstApp Sweden AB (publ)
MyFirstApp is an IT company. The company offers a range of digital services, mainly consisting of digital applications specifically tailored for children. These solutions are used by a number of preschools, where the apps are designed with varying levels of learning and personal development. The apps operate under different names and cover areas such as basic mathematics and cognitive abilities. The company was previously known as Obstecare.