How Tradespeople Can Use Social Media to Find More Clients

Thu, Oct 24, 2024 02:28 CET

Social media has quickly become a very integral part of our daily lives, and it doesn't come as a surprise that business are leveraging the power of social media to reach potential customers. For tradespeople, in particular, social media platforms offer a unique opportunity to showcase their skills, build trust, and attract new clients.

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So, how can tradespeople get started on social media and use it to attract new customers? The trades experts at MyJobQuote.co.uk have created this guide. No matter if you’re a social media beginner or just looking to improve your current social media marketing strategy, these tips can help you leverage the power of social media and build lasting and effective relationships with potential clients online. Take a look at the list of valuable tips below…

Choosing The Right Platforms

Not all social media platforms are created equal. It’s important to consider your target audience and the type of content that you would like to share when choosing the right platforms for you and your business.

For example, Instagram is great for visually appealing content like before and after photographs of projects while LinkedIn is better for connecting with other professionals in your industry. Facebook is a very versatile platform that can be used for a variety of content and Twitter/X is great for sharing quick updates and engaging in real-time conversations.

Instagram – This platform is perfect for sharing visually appealing content such as photos and videos of completed projects, behind the scenes glimpses and general visual updates. It is also a great place to use Instagram Stories for sharing short and casual engaging content.
TikTok – This platform is brilliant for reaching younger audiences. Here, you can share video content such as timelapses and before and after shots of your projects. You never know; your video might just go viral on the platform.
LinkedIn – This is a professional networking platform where you can connect with other tradespeople, industry experts, and potential clients. It is a good place for sharing blogs, articles, and educational content from within your field. You can also join some relevant groups where you can participate in discussions.
Facebook – This is a very versatile platform that can be used for a range of different types of content, including posts, videos, photos, and live streams. You can create a specified business page for your trades business and use this to share updates, engage with your audience, and also run targeted ads to build to business further.
Twitter/X – This is a great platform for sharing quick updates, engaging in real time conversations and following industry news. It is also a good place to use relevant hashtags to increase your visibility.

Create High-Quality Content

When it comes to social media, posting high-quality content is key to engaging with your audience. This could include:

Behind-the scenes glimpses – Showcasing your team at work can help to humanise your business. Share videos and photographs of your team working on projects or participating in local events. This can help your followers feel more connected to your business and build trust.
Project highlights – Share videos and photos of completed projects to demonstrate your skills. Highlight some of the challenges you may have faced and how you overcame them, as well as the unique features or benefits of the project. This can help potential clients see the quality of your work and understand the value you can bring to their projects.
Tips and advice – Offer some helpful advice and tips related to your field. Create videos, blog posts, and social media posts that provide advice on common problems or tasks related to your trades. This can position you as an expert in your field and attract potential clients who are looking for solutions.
Customer testimonials – Share positive feedback from satisfied client. Ask your clients to leave reviews on your social media pages or write testimonials that you can share as marketing materials. This can help you to build trust and credibility with any potential clients.
Educational content – Create information posts or videos about your industry, such as explaining common plumbing problems or DIY tips. This can help you attract potential clients who are interested in learning more about your trade and the services that you offer.
Time-lapse videos – Capture some timelapse videos when you’re doing project. You can showcase the project from start to finish, showing the complexity and skill involved in your work. These videos can be very satisfying and fun to watch.
Live videos – You could consider hosting live Q&A sessions or behind the scenes tours to connect with your audience in real time. Live videos can be a great way to engage with your followers, answer their questions, and provide a more personal experience.

Use Relevant Hashtags

Hashtags are a great way to increase the visibility of your content. Research relevant hashtags within your field and use them consistently in your online posts. Using these will help your content show up in the right place and will also help to ensure that people who are searching your industry will have a better chance of coming across your social media posts and accounts.

Engage With Your Audience

Social media is a social place. You're not going to get anywhere if you're just firing content at your audience. That's a quick way for people to get bored and dehumanise your appearance.

Respond to comments, messages and mentions promptly to build relationships with your followers. Ask questions, start discussions, and participate in relevant online communities. This can help you to create a more engaging and interactive experience for your followers and build a loyal following.

Run Targeted Ads

Social media platforms offer powerful advertising tools that allow you to target specific interests, demopgraphics and locations. This can help you to reach potential clients who are most likely to need your services. For example, you could target people who have recently moved to a new home, have specific home issues, or are interested in a particular type of renovation.

Collaborate With Other Businesses

Partnering with other businesses can help you to reach a wider audience. For example, if you are a plumber, you could consider teaming up with a kitchen renovation company or an estate agent. You could offer joint promotions, cross-promote each other's services, or co-host industry-related events.

Use Social Proof

Social proof, such as testimonials and reviews, can be very influential. Encourage your satisfied clients to leave reviews on your social media pages and display them prominently on your website. You can also use social proof to showcase your expertise and credibility. For example, you could share certifications, industry memberships, or awards.

Track Your Analytics

Monitor your social media analytics to see what is working and what isn’t. This will help you refine your strategy and gain better results. Pay attention to certain metrics and engagement rates. Also, keep an eye out for your reach and conversions. You can use social media analytics tools to track your performance and identify any potential areas of improvement. Social media is all about trial and error, so see what works for you and do more of that.

Stay Up to Date With Industry Trends

Keep up with the latest trends and developments in your industry. Share relevant news, articles, and information with your followers to position yourself as an expert. This can help you stay ahead of the competition and attract clients who are looking for the latest and greatest in your field.

Final Thoughts

By implementing these strategies, tradespeople can leverage the power of social media to not only attract new clients but also build lasting relationships with them. Remember, social media is a marathon, not a sprint. Consistency is key, so be sure to post on your accounts regularly, engage with your audience, and track your results. Over time, you'll see the benefits of social media marketing for your trades business, establishing yourself as a reliable and trusted expert in your local community.

In addition to the tips provided above, consider exploring other features offered by social media platforms. Many platforms offer paid advertising options that can significantly increase your reach and allow you to target specific demographics. You can also utilise social media listening tools to understand what people are saying about your industry and your competitors. This valuable information can help you tailor your content and marketing strategy for maximum impact.

So, take the plunge and start building your social media presence today. With a little effort and these helpful tips, you'll be well on your way to attracting more clients and growing your trades business.

MyJobQuote is one of the UK's top trades matching sites that helps individuals find a reputable tradesperson in their local area.

MyJobQuote also has a wide range of experts with extensive knowledge in interior design, cleaning, gardening, property, construction and more. MyJobQuote's experts have been featured in over 700 publications, including Woman and Home, The Times, House Beautiful, BBC News and more.