Munich Start-Up Opens to Venture Capital Investors

Social lifestyle network mylivn starts financing round A 

• Munich-based social lifestyle network mylivn enables users to organize their content freely and according to their interests. This content is shown chronologically throughout the app.
• As a European alternative to the existing social networks, mylivn shows new solutions and added value.
• For the first time, the company is opening up to venture capital investors.
• Through various services around the daily needs of a user, mylivn has successively expanded to a lifestyle app.

Munich, December 10, 2020 - After the launch of the mylivn social lifestyle app in 2020, founder and CEO Lars Luethke draws a positive balance. "We have been able to grow organically and very quick, i.e. without large marketing budgets, in over 80 countries, the last few months. This shows the interest the public has in a social network from Europe, as well as the demand from users for more freedom in the selection and organization of their content. At the same time, we are perceived by influencers as a platform for creators, which was our first big goal", says the CEO.

“In addition to attractive and inspiring content from the community for the community, with mylivn we want to solve the concrete challenges in Generation Z: We are serious about our promise to offer a better alternative to the existing social networks, and that starts with allowing our users to organize their content. In the existing networks, users are largely passive. They are shown content determined by algorithms. We give our users the power to control their content back. Via a unique user interface, they can organize the visibility of the content according to their interests or mood, for example, favorite people, groups or locations directly in their new feeds. They see exactly what they want to see.

In addition, mylivn will offer all users the opportunity to earn money with their creativity in the future. In contrast to large networks, the visibility of the content is not determined by an algorithm, but by the fans and followers who have actively chosen the content of their influencer. “Our community thus rewards inspiring and creative content and increases authenticity in the long run. Both influencers and users benefit equally from this," says the CEO.

Start of the financing round A

mylivn has the best starting conditions for further accelerating growth with outside capital. To this end, mylivn launched financing round A in autumn 2020 and is open to investors who share the vision of the first European social lifestyle network. After 7.5 million euros in seed funding, financing round A is now expected to raise at least 18 million euros.

About mylivn:
Mylivn is a European social lifestyle app based in Munich, Germany. The mission of mylivn is to revolutionize social media and to give back the power and freedom of design over content to the user. With the vision to offer a variety of networked services in the areas of communication, shopping mobility and payment services, mylivn wants to become the first European social lifestyle app with a comprehensive service offering. With users from over 80 countries and 22 languages offered, mylivn is one of the fastest growing social networks in Europe. mylivn was founded by Lars Luethke, who currently leads the company as CEO.

Download mylivn for iOS und Android
Further information https://mylivn.com/press

Media contact at mylivn:
Maria Molody
e-Mail: m.molody@mylivn.com
phone: +49 175 373 6245

Media contact agency:
André Schmidt
e-Mail: andre.schmidt@dr-p.de
phone: +49 40 20 92 98 223