Naked Princess Wins Prestigious International Package Design Award at HBA Expo
New Luxury Company’s Massage & Boudoir Candle receives IPDA for Personal Care Prestige
[New York, 19 June 2012] Newly launched Beverly Hills-based lingerie and beauty brand, Naked Princess received its first major industry accolade, the International Package Design Award (IPDA) at the 2012 HBA Global Expo & Conference in New York. Naked Princess’ Love. Lust. Light. Body & Boudoir Candle won an IPDA for the Personal Care Prestige category, recognizing excellence in innovative packaging. The brand was concurrently premiering its first two collections of clean formulation beauty products at HBA’s juried Splash Pavilion for emerging brands.
Naked Princess’ mission to inspire women to live beautifully, love deeply and reign joyfully, is realized through its offering of cleanly formulated, luxurious body products like its Love. Lust. Light. Body & Boudoir Candle. The clean burning soy wax-based candle is infused with Vitamin E, Organic Shea, Jojoba and Soy butters that melt to a soothing touch point that can be used as a body moisturizer and massage oil. “We spent countless hours designing a precious jar that fit the palm of your hand with subtle spouts for ease of pouring,” shares Becca B. Frank, Chief Creative Officer and Co-Founder of Naked Princess. “True to the brand’s DNA is to provide a keepsake that can be repurposed. In this case, use the candle jar as a holder for makeup brushes or a lovely bud vase.” Packaging was just as important, ensuring that the recipient feels special throughout the experience. An outer sleeve with product information can be removed to reveal an unmarked damask pattern box for special gift giving.
The candle is currently available in Vanille Blanc, the custom blended scent of Moroccan Vanilla, Sweet Almond, Manuka Honey, Fresh Milk and Tonquin Bean. It will be offered in its second collection fragrance, Fleur de Vivre, in August. “We are absolutely delighted with the recognition from our peers. In such a short amount of time, we’ve received incredible support from the press, especially bloggers with a penchant for healthy luxury,” commented CEO and Owner, Jordana Woodland. “We thank HBA for championing new independent companies entering the market.”
Love. Lust. Light. Body & Boudoir Candle (MSRP $58) is available at nakedprincess.com and in select specialty boutiques and spas including The Montage Hotel Beverly Hills, CA; The Four Seasons Beverly Hills, Los Angeles, CA; The Four Seasons Silicon Valley, Palo Alto, CA; Sinfulicious, Palm Springs, CA; The Fountainbleau, Miami Beach, FL; The Ritz Carlton, Miami, FL.
Michael Montanez
Director of Marketing & Public Relations
310.271.1199 | michael@nakedprincess.com
Based in Beverly Hills, CA, Naked Princess creates sophisticated luxury lingerie, clean formulation beauty products with custom blended scents, and an aspirational lifestyle magazine to inspire a boudoir state of mind. The brand celebrates romance, beauty, and femininity with a fresh California perspective and encourages women to live beautifully, love deeply, and reign joyfully.
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