Juice picks Frequency as exclusive EU distributor for its innovative range of power products

4thMarch 2013 – London – Juice, the newly established brand of mobile device charging solutions, has today announced that it has selected Frequency as the exclusive EU distributor for it unique range of charging products.  With immediate effect, Frequency will be responsible for all sales and marketing activities through its ready-established relationships with most of the EU’s leading retailers.

Commenting on the distribution appointment, Jolyon (Joe) Bennett, Managing Director of Gusto Telecom, the company behind the Juice brand, said, “When looking for a partner to build our brand in the EU, Frequency was the obvious choice, having demonstrated time after time that its routes to market and relationships are second to none.” 

Bennett continues, “Crucial to our success was that whoever represented Juice must have the right experience in building brands across a wide cross section of retailers.  Having viewed the huge success Frequency has generated with its phone accessories and audio brands, it was an easy decision for us.  We are really looking forward to working closely with the Frequency team to develop the Juice brand in these new markets.”

John Willoughby, Sales and Purchasing Director at Frequency added, “We are delighted to be working with such an innovative brand as Juice.  Not only do the products look great and work well, but also they bring a touch of style to the charger market and the imaginative way they are packaged allows us to reach out to a very wide retail channel.  Juice is the ideal fit for our product portfolio and continues to display Frequency’s ability to spot exciting niche products that have real business potential.”

Juice launched in the UK in 2012 with a range of uniquely packaged and marketed mains and car charging products for Apple, Blackberry and Universal Smartphones.  The Juice carton is already making a name for itself in the UK market through retailers such as John Lewis and Phone House.  This latest announcement will spearhead the brand into the EU for the first time.

About Juice

Juice is a range of charging products developed for use with smartphones. The range currently consists of six products:

  • Apple compatible mains charger
  • Apple compatible car charger
  • Blackberry (and all other micro-USB charging devices) compatible mains charger
  • Blackberry (and all other micro-USB charging devices) compatible car charger
  • Universal portable device mains charger
  • Universal portable device car charger

All products have a UK SRP of £14.99

The brainchild of Joe Bennett, Managing Director of Juice parent company Gusto Telecom Solutions, each Juice product features distinct and fully recyclable packaging that is colour-coded to indicate the product in the box – green for Apple, purple for Blackberry and orange for Universal.  All Juice products are packaged in the UK.

For further information, visit http://www.frequencytelecom.com/brands/juice/

About Gusto Telecom Solutions

Gusto Telecom Solutions was formed in 2012 to supply high quality innovative mobile phone accessories to an ever increasing, tech savvy, smart mobile generation.  Based in Coventry, UK and created by long-term telecoms industry professional Jolyon (Joe) Bennett, Gusto recognises that products need not only to be reliable and effective but they also need to look good. Gusto aims to produce mobile phone accessories that complement and enhance the fantastic devices on the market today not only in practical terms but also aesthetically.

Gusto strongly believes that every business has a responsibility to try to limit the long-term impact that providing products and services has on the planet.  To reduce the carbon footprint produced in the delivery of its products, Gusto insist on using established shipping routes, which, although take longer, produce less than 1% of the carbon flying product in would generate.  So that its customers do not need to wait any longer for products, Gusto has created an industry-leading logistics and planning department and have found that being this organised is a sensible way of playing its part.

Gusto not only believe in respecting the planet but also believe in respecting everyone it works with, whether supplier or member of staff. Business done well can benefit everyone; partnership, respect and trust are at the heart of Gusto’s approach to business.

About Frequency Telecom

Frequency is a global mobile accessory distributor, supplying 50 countries worldwide with a full range of high quality accessory solutions for all leading handsets and devices. Established in 2002, Frequency Telecom has achieved year on year growth generating a £29million turnover in year ending March 2012 and now employs over 60 people, across the UK, Germany and Russia.

While the market and technology may have changed over the last 10 years, the culture and ethos at Frequency has remained the same.  Frequency is more than just a distributor. It treats its partners’ brand as if it is its own. That means committing to undertake account management and marketing to really drive sales for the brand and its customers. The ability to hold stock to meet demand and deliver on time enables Frequency to support products through the channel, from start to finish, all with the highest levels of service for both the manufacturers and retailers alike.

Frequency distributes a wide range of brands including Case-Mate, Olo, JAYS, thinksound™, Motorheadphones, blackbox™, Degauss Labs, Music Angel Friendz, Juice, Griffin, Motorola, HTC, Nextivity, Merkury and IGrip.  For further information about Frequency Telecom and its vendors, please visit www.frequencytelecom.com.

Connect with Frequency on Linkedin and follow them on Twitter @FrequencyTel

For further information, interview requests, images or review products, please contact Andy Napthine of Napthine Porter on 07920 425166 / andy@napthineporter.com or Alan Porter on 07922 073208 / alan@napthineporter.com

Full list of compatible products

Apple Juice Products - Compatible with i-Phone 3, 3GS, 4, 4S, I-PAD , 2 ,3, I-POD Touch (2nd, 3rd & 4th Gen), I-POD Nano; Includes Holder Bag; 1.5m cable; USB to Apple Connector.

Blackberry juice Products - Compatible with Blackberry, Samsung, HTC, Micro USB Devices; Includes Holder Bag; 1.5m cable; USB to Micro USB Connector.

Multi Juice Products - Compatible with I-PHONE 3,3GS,4,4S, I-PAD,2,3, I-POD Touch (2nd, 3rd & 4th Gen), I-POD Nano, Samsung G600, Nokia N70, Sony Ericsson K750, Mini USB Devices, Micro USB Devices; Includes Holder Bag; 1.5m cable; USB to Apple, USB to Micro USB, USB to Mini USB, USB to Samsung G600, USB to Nokia N70, USB to Sony Ericsson K750 Connectors.


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