NHL AND NBC SPORTS LAUNCH UNIQUE INTEGRATION OF FACEBOOK AND BROADCAST TELEVISION

Interactive “NHL Winter Classic Fan Challenge” Contest Integrates Facebook® Into NBC Sports’ New Year’s Day Broadcast (1 p.m. ET) And Gives Entrants Chance To Win Great Prizes Such As An All-New Honda CR-Z Sport Hybrid CoupeNEW YORK (December 23, 2010) – The National Hockey League  and NBC  Sports today unveiled a unique promotional campaign that integrates Facebook  into the New Year’s Day broadcast of the 2011 Bridgestone NHL Winter Classic