Matching Campaign Gives Montana Wildlife More Room to Roam
NWF selected to receive matching funds from Animal Planet's R.O.A.R.
RESTON, Va. (September 22, 2014) – National Wildlife Federation is pleased to announce it will once again compete in Animal Planet’s R.O.A.R. matching campaign from September 8 through October 7. Funds raised through the matching campaign will support National Wildlife Federation’s Adopt a Wildlife Acre program, which protect habitat so wildlife have a place to roam safely without running into livestock conflict.
"This unique opportunity gives our supporters the chance to double their impact when they donate to help wildlife,” said Tom France, senior director, Western Wildlife Conservation
Northern Rockies Regional Center in Missoula, MT at National Wildlife Federation. "Money donated to NWF via this campaign will help secure much needed habitat spanning 12,000 acres to protect wildlife including bighorn sheep from deadly disease in Southwestern Montana.
National Wildlife Federation’s Adopt a Wildlife Acre program addresses the conflicts between livestock and wildlife with a voluntary, market-based approach. NWF offers ranchers a fair price in exchange for their agreement to retire their public land grazing leases. In most cases, livestock producers use the funds to relocate their livestock to areas without conflict. Wildlife has secure habitat, and ranchers’ cattle can graze in an area with fewer problems.
Animal Planet’s R.O.A.R —which stands for Reach. Out. Act. Respond—works to improve the lives of animals in our communities and in the wild. National Wildlife Federation is one of seven charities chosen to participate in the 2014 R.O.A.R. matching campaign, during which Animal Planet will match, dollar-for-dollar, all donations made to the charities up to $250,000 with a maximum donation per individual of $10,000. In addition, National Wildlife Federation is competing to win up to $50,000 in bonuses in several categories, including: Top Monthly Fundraiser – Dollar Amount, Most Unique Number of Donors, Most Traffic to Your Cause Page, Loudest “ROAR” Heard by Judges and Fan Favorite. The winner in each category will earn a $10,000 bonus.
About National Wildlife Federation
National Wildlife Federation is America's largest conservation organization inspiring Americans to protect wildlife for our children's future. Learn more at www.nwf.org.
About Animal Planet
Animal Planet, a multi-media business unit of Discovery Communications, is the world's only entertainment brand that immerses viewers in the full range of life in the animal kingdom with rich, deep content via multiple platforms and offers animal lovers and pet owners access to a centralized online, television and mobile community for immersive, engaging, high-quality entertainment, information and enrichment. Animal Planet consists of the Animal Planet television network, available in more than 95 million homes in the US; online assets www.animalplanet.com, the ultimate online destination for all things animal; Animal Planet L!VE, the go-to digital destination for round-the-clock, unfiltered access to the animal kingdom; and other media platforms including a robust Video-on-Demand (VOD) service, and merchandising extensions.
About Discovery Impact
Through its Discovery Impact programs, Discovery Communications (Nasdaq: DISCA, DISCAB, DISCK) leverages the power of its brands, businesses and employees to give back to the world. From programming that inspires and educates to annual events that make a direct impact on the communities in which we live and work, Discovery strives to celebrate, support and sustain the majesty of the earth's people, animals and natural beauty. For more information about how Discovery is making an impact, please visit: http://impact.discovery.com.
About GlobalGiving
GlobalGiving enables individual and corporate donors to find and direct funds to high-impact grassroots projects around the world. By aggregating many donors, GlobalGiving has created a new source of funding for people with innovative solutions to challenging world issues. Utilizing its network of local projects and the globalgiving.org website, GlobalGiving helps companies achieve their charitable, corporate responsibility, employee engagement, and cause-marketing goals. GlobalGiving finds and vets projects, disburses funds, ensures reporting, and develops web solutions that leverage its community for corporate partner programs. GlobalGiving is a 501c(3) registered nonprofit organization based in Washington, D.C.. To date the GlobalGiving community has helped raise more than $145 million for more than 10,000 projects in 150+ countries.
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Christina Batcheler
703-438-6098
National Wildlife Federation is America's largest conservation organization inspiring Americans to protect wildlife for our children's future. Learn more at www.nwf.org.