Natto: NattoPharma & Dr. Mercola Make Great Strides Partnership Results in Increased Vitamin K2 Awareness
OSLO, NORWAY and METUCHEN, NJ (August 20, 2015) – Nattopharma is pleased to announce that Mercola, a leading health education company offering premium products, selected it as a preferred supplier partner. Not only has Mercola included NattoPharma’s MenaQ7® Vitamin K2 as MK-7 as a featured ingredient in the prestigious Dr. Mercola Premium Products line, but the two companies have combined their resources to educate consumers about the clinically validated health benefits of Vitamin K2.
Founded in 1997, Mercola.com has become the world's No. 1 Natural Health website and one of the top 10 health websites. The company has over one million newsletter subscribers, including tens of thousands of healthcare professionals, and has a subscriber in most countries in the world. Each daily newsletter caters to Web users who don't have the time to sift through hundreds of medical studies, and who want medical and dietary insights in an easy-to-understand, straightforward manner.
In addition, Mercola.com receives 30 million page views each month and offers over 100,000 pages of free and original health information based on the expertise of leading health professionals in fields including nutrition, exercise, health, and stress management. All of the beneficial information is untainted by corporate or outside influences – Founder Dr. Joseph Mercola is armed with more than 20 years of clinical experience and seeks out interviews that meet his strict criteria.
To that end, NattoPharma was thrilled to be able to connect Dr. Mercola with Vitamin K2 experts for his independent consideration. These introductions have resulted in remarkable interviews:
• Dr. Mercola Interviews Leon Schurgers, PhD: Vitamin K and Its Benefits (http://articles.mercola.com/sites/articles/archive/2015/01/11/vitamin-k1-k2.aspx) – posted January 11, 2015, the interview and corresponding article has been viewed just over a half million times.
• Dr. Mercola Interviews Dr. Dennis Goodman: Vitamin K2: The Missing Nutrient for Heart and Bone Health (http://articles.mercola.com/sites/articles/archive/2015/06/28/vitamin-k2-health-benefits.aspx) – posted on June 28, 2015, the interview and corresponding article have received over 300,000 views.
“Dr. Mercola’s interest in interviewing these respected experts was based on the opportunity to explore and present the substantial science supporting the critically important nutrient K2 to his viewers, who rely on him to provide timely and relevant medical and nutritional information in a way that is easy to understand,” says Dr. Michael Lelah, chief research scientist with Mercola.
“Dr. Mercola’s mission is to transform the medical – pharmaceutical healthcare paradigm into one in which the root cause of disease, rather than the symptoms, is treated by maintaining health and wellness, and through prevention,” Dr. Lelah continues. “Dr. Mercola provides the most up-to-date health news and information, free and available to help you take control of your health and live a long, healthy life-.”
NattoPharma CEO Dr. Hogne Vik believes the amazing response these interviews have earned is a testament to Dr. Mercola: “[His] dedication to offering his readers content based on important science is why he has such a loyal and growing following.”
In addition to education, the Mercola/NattoPharma partnership has resulted in MenaQ7® Vitamin K2 as MK-7’s inclusion in two products that are part of the Dr. Mercola Premium Products line – a standalone Vitamin K2 product and a newly introduced Calcium, Vitamin D3, and Vitamin K2 combination formula.
“We believe we earned the attention of Mercola – and ultimately were selected as a partner – because NattoPharma has been driving the scientific discovery behind the benefits of Vitamin K2,” Dr. Vik continues. “We could not be happier to have Mercola, with its demonstrated years of excellence providing only the best ingredients available, join the NattoPharma family, and we look forward to even greater successes in helping people take control of their health.”
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About MenaQ7®
MenaQ7® is the best documented, commercially available natural vitamin K2 with guaranteed actives and stability, clinical substantiation and international patents granted and pending. For more information on the health benefits of MenaQ7, visit menaq7.com.
About NattoPharma
NattoPharma USA, Inc. is the wholly owned U.S. subsidiary of NattoPharma ASA, Norway, which is the world’s leader in vitamin K2 research and development. NattoPharma is the exclusive international supplier of MenaQ7®-- the natural vitamin K2 as MK-7. The company has been in a multi-year research and development program to substantiate the health benefits of natural vitamin K2, to be used in the marketplace in functional food and dietary supplements. For more information, visit nattopharma.com.
About Dr. Mercola
Dr. Joseph Mercola is a New York Times best-selling author. He was voted the 2009 Ultimate Wellness Game Changer by the Huffington Post and has been featured in several national media outlets including Time magazine and the LA Times, CNN, Fox News, ABC News, the Today Show, and CBS’ Washington Unplugged. Mercola.com is currently the world’s #1 natural health website.
For more information, please contact:
Hogne Vik, CEO NattoPharma
Cell phone: +47 97 53 53 26
E-mail: hogne.vik@nattopharma.com
Kate Quackenbush, Director of Communications
NattoPharma USA, Inc.
Phone: 609-643-0749
E-mail: kate.quackenbush@nattopharma.com