Natto: NattoPharma Launches new unique MenaQ7® and Omego™ dietary supplement together with Hofseth Biocare
NattoPharma ASA (NP) and Hofseth BioCare ASA (HBC) have since 2014 collaborated to develop a unique product, combining Hofseth Biocare’s OmeGo™ brand oil from salmon and NattoPharma’s MenaQ7 brand Vitamin K2 ingredient. OmeGo™ is proven to be a superior co-active and carrier oil for Vitamin K2. The product will be launched at Natural Products Expo West in Anaheim, on March 5th where prospective customers will be presented the innovative product combining two materials with strong, documented human scientific evidence for keeping arteries and blood vessels clear and healthy.
“The unique product combination of Omego™ and MenaQ7® offers the consumers – for the first time – a combination product with documented positive health effects for both natural, virgin, marine products and vitamin K2. In the collaboration with Hofseth BioCare NattoPharma has experienced great synergistic, positive cardio-vascular health effects linked up to our new combination product. I am very optimistic for the commercial future for this product combination – that is created from two proprietary, unique ingredients and 100 % covered of the granted NattoPharma-patent valid for all combinations of omega-3 and vitamin K2 products”, says Hogne Vik, CEO in NattoPharma ASA.
Research and development of the combination product Omego™ and MenaQ7® started in 2014. Product development has validated Omego™ as a stable, bioactive companion oil for MenaQ7®. The Omego™ oil is natively rich in properly ratio-balanced Essential Fatty Acids, includes long chain Omega 3 and is documented in human studies to modulate oxidized LDL cholesterol in a favorable way. MenaQ7® is documented to inhibit development of and even reverse existing arterial stiffness in a healthy population.
“Combining these two proprietary ingredients with proven effects on human cardiovascular health will give the market a product which provides foundational nutrition and specific bioactivity in one preparation. I have great expectations for our cooperation with Nattopharma and the proprietary MenaQ7® ingredient combined with our proprietary, super fresh Omego™oil”, remarked Jon Olav Ødegård, CEO of Hofseth BioCare.
For further information, please contact:
Hogne Vik, CEO of NattoPharma
E-mail: hogne.vik@nattopharma.com
Jon Olav Ødegård, CEO of Hofseth BioCare ASA
Tel : +47 936 32 966
E-mail: joo@hofsethbiocare.no
About NattoPharma and MenaQ7®
As a biotechnology-based nutraceutical company, NattoPharma is the worldwide innovator and leader of Vitamin K2 menaquinone-7. Its brand MenaQ7® is supported by a global IPR portfolio and research substantiating clear efficacy for bone and cardiovascular health. NattoPharma has since 2006 been in an extensive research- and development collaboration with VitaK, University in Maastricht, The Netherlands, working to substantiate the health benefits of vitamin K2.
The company builds competitive advantages through clinical research, patents, and rights, as well as strong sales and marketing efforts, and its MenaQ7® brand is the only clinically validated vitamin K2 on the market. NattoPharma has exclusive rights to sell and market the brand MenaQ7® Vitamin K2 as MK-7 globally and offers its vitamin K2 products as ingredients in dietary supplements, functional food and medical food. The company is also in the process of developing a pharmaceutical product candidate.
About Hofseth BioCare and Omego™:
Hofseth BioCare is a Norwegian biotech company that offers high-value ingredients and finished products for humans and pets. The company is founded on the core values of sustainability, traceability and optimal utilization of natural resources. Through an innovative hydrolysis technology, Hofseth BioCare is able to preserve the quality of salmon oil, proteins and calcium, prepared of fresh salmon off-cuts. HBCs objective is to contribute to the efficient use of marine resources and deliver quality products for ingredients and finished consumer products in the nutrition market.
HBC’s fresh salmon oil, OmeGo™, is a natural oil from fresh off-cuts. Norwegian salmon fillet producers deliver the off-cuts at our plant within hours after the salmon is harvested. We use a proprietary enzymatic hydrolysis process that takes less than one hour from off-cuts to finished OmeGo™. Our oil has no additives and the gentle process does not include boiling or any other processes that lowers the quality on the finished product. OmeGo™ is a natural, fresh full body salmon oil with natural levels of Essential Fatty Acids and Omega 3.
Tags: