NattoPharma enter into a partnership with NutraQ, the sole supplier to Sana Pharma - a breakthrough for MenaQ7 in the Nordic countries
NattoPharma has entered into a partnership with NutraQ, the sole supplier of finished products to the Sana Pharma group, a major operator in the Nordic DTC dietary supplements industry. In this partnership, NattoPharma is the exclusive supplier of MenaQ7®. Our new partner will formulate MenaQ7® into one or more of their existing product lines and plan to launch the first product in July 2011.
As mentioned in the press release March 2nd 2011, this agreement represents a major step in the commercialization of our brand MenaQ7®. Our partner NutraQ and its customers, including VitaeLab, will obtain access to our IPR platform of cardiovascular patents and extensive clinical studies.
Our Sales Manger Europe, Mrs. Käthe Bleken states that "this is a major step for NattoPharma and the commercialization of our product MenaQ7® in other Nordic countries, and it is of vital importance for us to be able to reach a wider range of consumers." "We are very pleased to have entered into a co-operation with this well renowned and respected operator" says Bleken.
The CEO of NutraQ, Mr. Kenneth Bern says "we are very excited about this partnership with NattoPharma due to their strong competence and IPR platform coupled with the very promising market potential of MenaQ7; the leading natural vitamin K2 brand."
About NutraQ
NutraQ is the sole supplier of finished products to the Sana Pharma group of "Direct to Consumers" marketing companies. The Sana Pharma group focus on basic dietary supplements with natural ingredients. The product range is based on well documented natural ingredients from renowned suppliers in products produced in accordance with Good Manufacturing Practice (GMP).
About MenaQ7®
MenaQ7 provides natural vitamin K2 as a fermentation extract whereby vitamin K2 is manufactured using bascillus subtilis natto. This process has the capacity of producing the highly pure and bio-available form of vitamin K2, menaquinone-7 (MK-7). MenaQ7® is the best documented, commercially available natural vitamin K2 with guaranteed actives and stability, clinical substantiation and international patents granted and pending.
For more information on the health benefits of MenaQ7®, please visit www.menaq7.com
About NattoPharma
NattoPharma, Norway is the exclusive international supplier of MenaQ7®, the natural Vitamin K2. NattoPharma has entered into a multi-year research and development program to substantiate and discover the health benefits of natural vitamin K2 for applications in the exciting marketplace for functional food and health food supplements. Furthermore, NattoPharma holds an extensive IPR platform within the cardio vascular health area.
For more information, please visit www.nattopharma.com
For further information, please contactKäthe Bleken, Senior Sales Manager Europe
Phone: +47 952 33 664