COMPLETE THE TAHOE RIM TRAIL CHALLENGE IN 100 DAYS

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Take pleasure in the great outdoors while supporting the Tahoe Rim Trail Association in 2013

Tahoe Rim Trail Challenge Autumn Equinox Announcement


Tahoe Rim Trail Challenge Autumn Equinox Announcement

WHAT:  Hike, Bike, Horseback ride, Ski or Snowshoe six handpicked portions of the Tahoe Rim Trail

WHEN: Sept. 22 – Dec. 31, 2013

WHERE: Six specially selected destinations on the Tahoe Rim Trail in California and Nevada (for specifics on locations, including driving directions, register for the Trail Challenge)

COST:    $85 / Family, $55 / Individual, Special rates for groups and corporate sponsors

MORE:  http://trailchallenge.tahoerimtrail.org or (775) 298-4485

Stateline, NV  – The Tahoe Rim Trail Challenge, a popular self-guided program launched by the Tahoe Rim Trail Association, inspires visitors and residents alike to enjoy incredible landscapes from six hand-picked scenic portions of the trail that passes through both California and Nevada. Hundreds of participants, including families, individuals and groups, have begun the inaugural Tahoe Rim Trail Challenge. With 100 days available between the autumn equinox on Sunday, Sept. 22 and the last day of 2013, it is not too late to embark on this adventure.

Trail Challenge Membership Benefits

In addition to a professionally designed trekking T-shirt, Tahoe Rim Trail Challenge members receive access to a members-only web site where they can track progress and share pictures from the Trail Challenge. Members also receive a one year membership to the non-profit Tahoe Rim Trail Association plus personal invitations to two “Where’s McCleod the Marmot Giveaway Days.”

McLeod, a much-loved stuffed animal / trail mascot for the Tahoe Rim Trail Association, joins Tahoe Rim Trail Association staff and board members at two of the six sites this autumn. Board members, staff and McLeod will greet Trail Challenge participants at the Alpine Creek Challenge Site (Trail Challenge site # 4) with corporate sponsor Redemption Sports from 8:30 a.m. to 12:30 p.m. on Saturday, Sept. 21. All registered Trail Challenge members who hike or bike to the challenge site will receive a $15 Redemption Sports gift certificate to use at the outdoor gear shop in Incline Village, NV. On Saturday, Oct. 5, head to the Peaks & Valley Challenge Site (Trail Challenge site #5) for surprise treats from another sponsor while basking in the phenomenal fall colors that blanket this section of the Tahoe Rim Trail.

In addition to attracting families and individuals through the Reno, Tahoe, Sacramento and San Francisco Bay Area, the Trail Challenge is the proud recipient of corporate sponsorship from Spin Games, IGT, NV Energy, DRI, REI, Sunshine Tahoe, Squeeze In, North American Embroidery, Redemption Sports, KristineMitchell.com, KPS3, NC Communications and media partners – Capital Public Radio, The Weekly, KOLO8, 101.5 and Reno Gazette Journal.

Trail Challenge membership costs $55 for individuals and $85 for families. Visit http://trailchallenge.tahoerimtrail.org to register.

Media contacts: Nicole Cheslock, NC Communications, nicole@nicolecheslock.com, (415) 902-8494

Mary Bennington, Tahoe Rim Trail Association, maryb@tahoerimtrail.org, and (775) 298-0233

ABOUT THE TAHOE RIM TRAIL ASSOCIATION (TRTA)

Established in 1981, TRTA is a membership-supported organization that maintains and enhances the Tahoe Rim Trail, a trail like no other™. TRTA exists to practice and inspire stewardship, promote access to the beauty of the Lake Tahoe region and sustain the Tahoe Rim Trail system. This mission is accomplished through two overarching programs: Trail Operations and Trail Use. Both programs offer in-depth trainings and rewarding volunteer opportunities. TRTA recruits, trains and manages approximately 1,000 volunteers who contribute more than 17,000 hours annually to support TRTA’s mission. Volunteer efforts, individual and corporate donations and grant funding make TRTA’s annual stewardship work and more than one hundred free public offerings possible. Visit http://www.tahoerimtrail.org.

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