CDON Group expands Rum21 across the Nordics
CDON Group AB (publ.) (‘CDON Group’ or ‘the Group’), the leading e-commerce group in the Nordic region, today announced the Nordic expansion of its furniture and interior decoration brand, Rum21. Following the launch of the online stores Room21.no, Room21.dk and Room21.fi, Rum21 is now available in Norway, Denmark and Finland.
Rum21.se was launched in 2006 in Borås, Sweden, and is a leading online retailer of furniture and interior decoration products. The online store offers a broad range of leading Scandinavian and European brands. Following the launches of Room21.dk in Denmark and Room21.fi in Finland in September, the company’s Nordic expansion is now being supplemented by the launch of Room21.no in Norway.
All the Nordic stores have the same assortment, are based on the same platform, use the same infrastructure but offer local customer service staff to assist customers in their own language.
Mikael Olander, President and CEO of CDON Group, commented: “I am delighted that we now can offer Rum21's shopping experience and its assortment of quality furniture and design products to online consumers in all our Nordic home markets.”
“The Nordic expansion of Rum21 is an excellent example of how we, quickly and cost-effectively, can implement our growth strategy by broadening our product offerings, expanding our operations geographically and adding new brands to our portfolio. With Rum21 we have accomplished all this since acquiring the company in February this year.”
Rum21.se was acquired by CDON Group AB on 1 February 2011 and is part of the Group's Home & Garden segment together with Tretti.se.
***
For further information please visit cdongroup.com or contact:
Mikael Olander, President and Chief Executive Officer
Tel: +46 (0) 10 703 20 00
Investor and analyst enquiries:
Martin Edblad, Chief Financial Officer
Tel: +46 (0) 700 80 75 03
Email: ir@cdongroup.com
Press enquiries:
Fredrik Bengtsson, Head of Communications
Tel: +46 (0) 700 80 75 04
Email: press@cdongroup.com
About CDON Group
CDON Group is the leading e-commerce group in the Nordic region. Established in 1999, the Group has continuously expanded its product portfolio and is now a leading e-commerce player in the Entertainment (CDON.COM, BookPlus.fi, Lekmer.com), Fashion (Nelly.com, Heppo.com, Members.com), Sport & Health (Gymgrossisten.com, Bodystore.com) and Home & Garden (Tretti.com and Rum21.se) segments. The group reported revenues of SEK 2.2 billion for the full year 2010. CDON Group is listed on the NASDAQ OMX Stockholm Mid-cap list under short name CDON.
The information in this announcement is that which CDON Group AB is required to disclose under the Securities Markets Act. This information was released for publication at 08:00 CET on 13 October 2011.