CDON Group launches Bodystore.de in Germany

CDON Group AB, the leading e-commerce group in the Nordic region, today announced that it has expanded its Sport & Health segment through the launch of Bodystore.de in Germany. Bodystore.de is a German sister e-retailer to Swedish Gymgrossisten.com and offers a broad selection of nutritional supplements, fitness apparel and training equipment.

The launch of Bodystore.de on the German market is a response to the successful expansion of Gymgrossisten in the Nordic markets, which in addition to Gymgrossisten.com in Sweden also includes Gymgrossisten.no in Norway, Fitnesstukku.fi in Finland and Bodystore.dk in Denmark.

Bodystore.de offers a wide range of leading international brands, an additional range of German products and the introduction of Gymgrossisten’s private label Star Nutrition, which has a leading position in Scandinavia.

CDON Group's Sports & Health segment reported a sales growth of 32% year on year to SEK 280 million for the first nine months 2011, which reflected the ongoing investments in geographic expansion of the segment.

Paul Fischbein, President and CEO of CDON Group, commented: “The launch of Bodystore in the German market is in line with our growth strategy to broaden our product offerings, expanding our businesses geographically and adding new brands to our portfolio.”

“CDON Group has a scalable business model that allows us to launch in new territories cost efficiently, as demonstrated by the recent launch of our fashion retailer Nelly.com across the EU. We are excited to expand Gymgrossisten beyond the Nordic region and we look forward to bringing our offering and shopping experience to new customers in the German market.”

For further information please visit cdongroup.com or contact:

Investor and analyst enquiries:

Martin Edblad, Chief Financial Officer         

Tel:                          +46 (0) 70 080 75 03

Email:                     ir@cdongroup.com            

Press enquiries:

Fredrik Bengtsson, Head of Communications              

Tel:                          +46 (0) 700 80 75 04

Email:                     press@cdongroup.com

About CDON Group                                           

CDON Group is the leading e-commerce group in the Nordic region. Established in 1999, the Group has continuously expanded its product portfolio and is now a leading e-commerce player in the Entertainment (CDON.COM, BookPlus.fi, Lekmer.com), Fashion (Nelly.com, Heppo.com, Members.com), Sport & Health (Gymgrossisten.com, Bodystore.com) and Home & Garden (Tretti.com and Rum21.se) segments. The group reported revenues of SEK 2.2 billion for the full year 2010. CDON Group is listed on the NASDAQ OMX Stockholm Mid-cap list under short name CDON.

The information in this announcement is that which CDON Group AB is required to disclose under the Securities Markets Act. This information was released for publication at 13:00 CET 21 December March 2011.